Lead Digital Media Thinker

Thinkerbell is looking for an amazing Lead Digital Media Thinker to join our team of Thinkers and Tinkers in Melbourne.

HOW YOU’LL CREATE MEASURED MAGIC

A Thinker is a strategy-account-servicey type of person who often comes from a background of adland, media agency, brand strategy, or earned media. They are problem solvers, punctual, and know how to drive business results. They can manage processes and are business-minded.

THE TASK AT HAND

• Integrated and Media Leadership: You’ll lead integrated and media squads, developing digital media and communications strategies and overseeing their implementation. This will start with understanding your client’s business inside out, having an interest in marketing science and behaviour change principles.
• Project Leadership: You’ll be a core squad member, bringing your expertise across retainers and projects. You'll have excellent attention to detail and be financially minded.
• Integration and Collaboration: You’ll be expected to think outside your craft (paid media) and bring a collaborative mindset into everything you do.

YOUR FOCUS WILL BE ON THE FOLLOWING:

• Planning and building channel neutral media and communication strategies for Thinkerbell clients that deliver effective, measurable outcomes.
• Using data and audience insights to inform and craft tailored media strategies and channel planning.
• Working collaboratively with Thinkerbell teams to bring client strategies to life through planning, brief response, implementation, and reporting processes.
• Managing and overseeing the implementation and reporting of media campaigns.
• Serving as the go-to person for specific client relationships and communication around planning, implementation, reporting, and client media education.
• Being the lead digital media liaison for new business planning.
• Help develop and grow Thinkerbell’s digital media product internally and in the wider market.

THE SKILLS AND EXPERIENCE YOU HAVE:

• A solid understanding of core digital marketing channels - SEM, Social, Programmatic, and Screens.
• An applicable understanding of marketing channels and principles - both online and offline.
• An understanding of the adtech and martech space.
• Understanding and comfort in media effectiveness principles.
• Understanding of audience insight tools and ability to use these to uncover valuable findings for clients.
• The ability to focus on what investment does for brands.
• Enthusiasm and drive to make others better.
• A genuine passion for the industry and pride in your work.

AND THIS IS WHAT LIFE AT THINKERBELL LOOKS LIKE

Thinkerbell represents the coming together of scientific enquiry and hard core creativity. We promise to push you out of your comfort zone and nurture your inherent brilliant qualities at the same time. We also develop personal Measured Magic Indicators (MMIs) to ensure everyone is growing in their role and beyond.

Whether you are a parent, caregiver, or simply do your best work over 4 days rather than 5 days, we are open to Full Time, Part Time or any ideas that lie in between.

On top of your regular leave, everyone also gets a Mind Expansion Project per year, up to 5 consecutive days of extra leave per year for you to expand your mind and explore something new.

WHAT TO DO NOW

Click Apply Now and we will be in touch.