At a Glance
- Tasks: Create engaging content and run digital marketing campaigns to connect families with NDIS services.
- Company: Join The Well Team, dedicated to supporting NDIS participants across Australia.
- Benefits: Full-time role with immediate start, competitive salary, and a chance to make a difference.
- Other info: Collaborative environment with opportunities for growth and learning.
- Why this job: Be part of a mission-driven team that helps people navigate essential services.
- Qualifications: 2+ years in digital marketing, strong copywriting skills, and a passion for helping others.
The predicted salary is between 58500 - 71500 $ per year.
Help us reach and educate more people about our NDIS services through strategic digital marketing initiatives and compelling, accessible content.
Our Mission
The Well Team exists to deliver life-changing support to NDIS participants across Australia. Marketing at The Well Team is not about selling — it is about connecting people with the help they deserve and making the NDIS easier to understand for families navigating it for the first time.
Role Purpose
Working alongside the Head of Marketing & Lead Generation, you will execute multi-channel digital marketing campaigns that drive qualified NDIS participant leads and build brand awareness across our key service regions. You will manage day-to-day content creation, SEO, paid media, and social channels, continuously testing and optimising to improve lead quality and cost efficiency. You will bring both creative flair and analytical discipline to everything you do.
Key Responsibilities
- Create accessible, Grade 5 reading level content for blog posts, service pages, and social media that educates and converts NDIS participants and families.
- Develop and execute an SEO strategy that improves organic search visibility for key NDIS service and location terms.
- Manage social media channels including LinkedIn, Facebook, and Instagram with a consistent brand voice.
- Produce email marketing campaigns including newsletters, onboarding sequences, and referral partner communications.
You Will Succeed If You...
- Care About the Cause - You are genuinely motivated by helping disability services reach more people.
- Tell Compelling Stories - You write and communicate with clarity, empathy, and purpose.
- Let Data Guide Decisions - You use analytics to improve performance, not just report on it.
- Collaborate Across Teams - You work closely with care managers, intake teams, and leadership to align messaging.
Job Details
- Employment Type: Full-Time
- Start Date: Immediate
- Department: Marketing
- Reports To: Head of Marketing & Lead Generation
Key Performance Areas
- Monthly qualified lead volume.
- Cost per lead (CPL) across channels.
- Organic search traffic and keyword rankings.
- Content publication cadence and quality.
- Paid media ROAS and conversion rate.
Qualifications
- 2+ years' experience in digital marketing, preferably in healthcare, disability, or social services.
- Demonstrated experience with Google Ads, Meta Ads, and SEO tools (Ahrefs, SEMrush, or similar).
- Strong copywriting skills with the ability to write for diverse, non-technical audiences.
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
- Experience with CRM and email marketing platforms.
- Familiarity with NDIS sector or disability services (highly regarded).
We respond to all applications within 48 hours.
Marketing Specialist employer: The Well Team
At The Well Team, we pride ourselves on being an exceptional employer that values authenticity and ethical marketing practices. Located in the vibrant city of Sydney, our work culture fosters collaboration and innovation, providing ample opportunities for professional growth and development within the healthcare sector. Join us to make a meaningful impact by connecting individuals with life-changing NDIS support services while enjoying a supportive environment that prioritises employee well-being and mission-driven work.
