At a Glance
- Tasks: Lead marketing strategies to connect people with life-changing NDIS support services.
- Company: The Well Team, a mission-driven organisation focused on dignity-centered marketing.
- Benefits: Full-time role with immediate start and opportunities for professional growth.
- Other info: Collaborative environment with a focus on ethical marketing and community outreach.
- Why this job: Make a real impact by driving awareness and leads for essential support services.
- Qualifications: 5+ years in marketing leadership, preferably in healthcare or disability sectors.
The predicted salary is between 81000 - 99000 $ per year.
Location: Sydney, Australia
Mission: At The Well Team, effective marketing is about much more than promotion—it's about connecting people in need with life-changing NDIS support services. Our marketing efforts must be authentic, ethical, and align with the dignity-centered approach that defines our organization.
Role Purpose: As our Head of Marketing & Lead Generation, you'll lead the Marketing Department dedicated to generating brand awareness, driving leads, nurturing the reputation of The Well & Co, and supporting growth through multi-channel campaigns and partnerships. You'll develop and execute comprehensive marketing strategies across digital and traditional channels, oversee our Marketing Specialist(s), and collaborate with other departments to ensure consistent messaging and participant-centered communications. Your expertise will drive targeted campaigns that connect with NDIS participants, their families, and referral sources. In line with your department's WorkWell™ contribution, you'll drive the "demand signal" that starts the WorkWell™ engine, ensuring every campaign, message, and outreach is compliant, mission-driven, and optimizes our pipeline flow. Your marketing efforts will be the catalyst that initiates our service delivery process.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies aligned with organizational objectives and the WorkWell™ Model
- Oversee the creation of compelling, NDIS-compliant content across all marketing channels, including website, social media, email, and print
- Lead Marketing Specialist(s) in campaign planning, execution, and optimization
- Analyze marketing performance data and adjust strategies for continuous improvement and ROI optimization
Success Factors:
- Communicate with Authenticity – Craft marketing that respects participant dignity
- Be Data-Driven – Use analytics to optimize campaigns and ROI
- Build Strategic Relationships – Develop partnerships that enhance our reach
- Balance Growth & Values – Drive lead generation while maintaining brand integrity
- Believe in Our Mission – See marketing as a means to connect people with life-changing support
WorkWell™ Model Integration:
- Demand Signal & Lead Generation – Initiate the first stage of our model by generating qualified leads through digital campaigns, partnerships, and community outreach
- Intake & Needs Mapping Preparation – Your marketing content will set accurate expectations and begin the education process that facilitates smoother intake conversations
- Continuous Improvement – Your analysis of marketing performance and lead quality will provide valuable feedback to refine our overall approach
Job Details:
- Employment Type: Full-Time
- Start Date: Immediate
- Department: Marketing
- Reports To: Managing Director
Key Performance Areas:
- Lead generation volume and quality
- Marketing campaign ROI and effectiveness
- Brand awareness and reputation metrics
- Strategic partnership development
- Marketing compliance and ethics
Qualifications:
- Degree in Marketing, Communications, or related field
- 5+ years of marketing leadership experience
- Experience in healthcare/disability sector preferred
- Strong digital marketing and analytics skills
- Excellent strategic and creative thinking abilities
Head of Marketing & Lead Generation employer: The Well Team
At The Well Team, we pride ourselves on being an exceptional employer that values authenticity and ethical marketing practices. Located in the vibrant city of Sydney, our work culture fosters collaboration and innovation, providing ample opportunities for professional growth and development within the healthcare sector. Join us to make a meaningful impact by connecting individuals with life-changing NDIS support services while enjoying a supportive environment that prioritises employee well-being and mission-driven work.
