As Experiential Creative Director at TABOO, you'll report to the Executive Creative Director and lead the ideas that get people talking in the real world. You'll concept, craft, sweat the details and oversee bold activations, installations, stunts, events and brand experiences that blur the line between culture and commerce. Your mission is to shape original, disruptive events and experiences that deliver results and build brands. You'll bring sharp creative instincts, a deep understanding of space, interaction and audience behaviour, and the confidence to make ambitious ideas feel inevitable. You'll partner closely with others in the creative department, design, strategy, production and account service, from early platform thinking through to execution. You'll make experiential integral rather than an add-on, championing work that earns attention, PR, awards and word of mouth while staying true to the idea. You'll also nurture the next wave of experiential thinkers at TABOO and bring clarity, confidence and creative conviction to clients, pitches and new business.
Key responsibilities
- Shape the experiential creative vision and set the creative ambition for TABOO's experiential offering
- Turn strategy and cultural insight into distinctive experiential platforms, concepts and campaignable ideas
- Create and develop ideas across activations, installations, stunts, pop-ups, events and immersive brand worlds, from pitch through to live experience
- Translate a core idea into every part of the audience journey, including arrival, participation, content capture, amplification and the story people take away
- Own spatial design, art direction, narrative, interaction and sensory detail so the experience feels coherent at every scale
- Create compelling presentation narratives, experience flows, scripts, mood boards and creative guidance that help teams and clients see the idea
- Stay close through production, rehearsals and on-site delivery, protecting the concept while making smart creative decisions in the real world
- Partner with the Executive Creative Director and broader leadership team to connect experiential thinking with the agency's broader creative agenda
- Inspire, mentor and develop experiential creatives and the wider creative department, creating the conditions for brave thinking and excellent execution
- Be a confident senior creative voice with clients, presenting ideas with simplicity, conviction and a clear connection to the brief
About you
- More than 10 years' agency experience, including significant senior creative leadership across brand experience, activations, events or spatial storytelling
- A standout portfolio of original experiential ideas and beautifully crafted live work, with evidence of effectiveness and cultural impact
- The ability to move between big-picture platforms and the smallest audience detail without losing the thread of the idea
- A strong understanding of space, audience flow, participation, storytelling and how experiences travel through earned, social and integrated channels
- Excellent conceptual, art-direction and presentation skills, with the ability to make complex experiences easy to understand and buy into
- Proven experience leading multidisciplinary teams and collaborating with strategy, design, production, account service and external specialists
- The confidence to make decisions under pressure, solve problems on site and protect creative quality within real constraints
- Commercial awareness and respect for budgets, timelines, feasibility, safety and accessibility
- Deep cultural curiosity, an active interest in emerging formats and technology, and a network that brings fresh possibilities into the work
- 3D (or strong 2D in Vector works or AutoCAD) drawing skills are very nice to have but not essential
About us
TABOO is an independent collective of rule-breakers, risk-takers, and culture shapers. We began by breaking the rules that didn't serve us, or our clients, then reimagined the rest. Our work was different, because our approach was different. It was unexpected, so people took notice. Culture cared about it, and our clients cared about that. We're a B Corp, meaning we do business as a force for good—people, planet, and profit all matter here. We're a proud independent agency.
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Experiential Creative Director in Melbourne employer: The Taboo Group Pty Ltd
TABOO is an exceptional employer that champions creativity and innovation, making it a vibrant place for a Senior Experiential Producer to thrive. With a strong commitment to diversity and sustainability as a B Corp, employees enjoy a collaborative work culture that fosters personal growth and mentorship opportunities. Located in the dynamic suburb of Cremorne, Melbourne, TABOO offers a unique environment where bold ideas come to life, ensuring every team member plays a vital role in shaping unforgettable experiences.
