At a Glance
- Tasks: Lead marketing strategies to redefine beauty and wellbeing in a fast-growing skin clinic brand.
- Company: Join The Skin Bar, a purpose-led brand transforming the beauty industry.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
- Other info: Collaborative culture focused on operational excellence and disruptive thinking.
- Why this job: Shape the future of beauty with authentic, skin-positive initiatives.
- Qualifications: 10+ years in marketing, with leadership experience in beauty or lifestyle sectors.
The predicted salary is between 130000 - 165000 $ per year.
As one of Australia’s fastest-growing skin clinic brands, we’re a purpose-led business built from grit, vision, and an unapologetic commitment to redefining beauty and wellbeing. With 10 clinics nationally and a rapidly growing eCommerce channel, The Skin Bar is entering its next phase of scale and we’re looking for a Head of Marketing to help architect that future with us.
Our philosophy is simple: natural, healthy skin is the new beauty standard. We exist to challenge outdated ideals and shift the conversation away from filters, injectables, and quick fixes, instead prioritising results driven, non-toxic treatments that empower women to feel confident in their own skin.
If you're fuelled by operational excellence, culture-led leadership, disruptive thinking and you’re passionate about helping drive a more authentic, skin-positive movement, this is your opportunity to shape one of the most exciting growth stories in beauty and wellness.
Key Responsibilities
- Develop and execute an end-to-end marketing strategy aligned with brand positioning and business growth targets.
- Own and deliver performance against key marketing KPIs, including customer acquisition, retention, engagement, and ROI.
- Oversee integrated, multi-channel campaigns across digital, social, influencer, PR, and product launches.
- Drive audience growth across all brand social media platforms through strategic content and campaign planning.
- Strengthen brand presence and customer engagement at every touchpoint, ensuring consistency and impact.
- Lead, mentor, and grow the internal marketing team, fostering a high-performance, collaborative culture.
- Analyze marketing data and audience behavior to inform decisions, optimise campaign performance, and uncover new growth opportunities.
- Create and maintain a data-led marketing calendar, informed by industry trends, seasonal moments, and performance insights.
- Identify and execute opportunities to increase market share, brand awareness, and customer lifetime value.
- Working closely with the founder to create strategies that support growth for her personal brand, alongside the growth of The Skin Bar.
About You
- Demonstrated success in the beauty, fashion, or lifestyle industries.
- Minimum of 10 years' experience in marketing, including at least 4 years in a leadership role.
- Strong understanding of digital marketing, content strategy, brand development, and performance media.
- Proven ability to grow social media audiences and drive engagement.
- Highly experienced with Meta Ads, Google Analytics, Klaviyo, Shopify, Later, and other relevant marketing platforms.
- Skilled in customer segmentation and executing targeted marketing strategies that drive results.
- Data-driven mindset with a track record of scaling brand awareness and customer acquisition.
- Strong leadership and communication skills, with a collaborative and inclusive approach.
Head of Marketing in Sydney employer: The Skin Bar
The Skin Bar is an exceptional employer, offering a vibrant work culture in the heart of Sydney, where creativity and innovation thrive. As a Senior Training Manager, you will benefit from extensive professional development opportunities, mentoring fellow trainers, and playing a pivotal role in shaping the future of beauty and aesthetics education. With a commitment to raising industry standards and a supportive team environment, The Skin Bar provides a rewarding career path for those passionate about making a difference in the beauty sector.
