Are you a data-driven professional who thrives on uncovering insights that influence strategic decisions?
Reporting to the Manager, Supporter Insights, the Insights Analyst plays a key role in delivering insightful and impactful supporter and campaign analysis. Through advanced data analytics, you will help improve campaign performance, enhance supporter lifetime value, and contribute to the long-term strategic objectives of the fundraising department.
This is an exciting permanent F/T opportunity based in Blackburn, Melbourne (with hybrid working arrangements) to influence strategic decision-making by turning complex data into meaningful, actionable insights that drive fundraising success.
Key Responsibilities
- Extract and analyse donor communication and fundraising data from multiple sources
- Deliver advanced analytics that highlight industry, market, supporter and campaign trends, identifying opportunities to improve performance
- Contribute to the design, implementation and testing of key data products, including: donor journey analysis, customer lifetime value modelling, behavioural and correlation modelling, next best decision modelling, ROI and marketing mix modelling and customer segmentation models
- Support profiling, segmentation, targeting, productivity and profitability analysis of fundraising campaigns
- Provide competitive, market and forecasting insights to inform strategy
- Assist in developing and executing the analytics strategy and roadmap
- Build, maintain and enhance data models with robust quality assurance processes
About You
- Degree in Data Science, Computer Science, Business Analytics, or a related discipline
- Proven experience in data analytics, insights, or business intelligence roles
- Strong capability in analysing and manipulating large datasets
- Proficiency in tools such as Power BI, Power Query and Excel
- Experience in a fundraising or multichannel marketing environment (highly regarded)
- Strong written and verbal communication skills, with the ability to professionally influence a diverse range of stakeholders
- High attention to detail and commitment to data quality and compliance
Why Work For Us
- Eligible employees can access NFP Salary Packaging (up to $15,900 tax free) plus meals and entertainment benefit ($2,650)
- Generous paid Parental Leave for primary (12 weeks) and secondary carers + Purchased Leave Scheme (up to 8 weeks) + Workplace Support Leave (5 days) for volunteering in Salvos initiatives
- Flexible and hybrid WFH arrangements, access to Fitness Passport and Consumer Discounts
- Access to EAP and health & wellness initiatives
- Ongoing training and development opportunities that enhance on the job skills and proficiency
- Rewarding and fulfilling purpose driven careers that have positive and sustainable social impacts
Insights Analyst in Whitehorse employer: The Salvation Army Australia
The Salvation Army is an exceptional employer, offering a supportive and inclusive work environment where you can make a meaningful impact on the lives of individuals facing mental health challenges. With flexible working arrangements, comprehensive training, and opportunities for professional growth, including mentorship from experienced supervisors, you'll thrive in a culture that values integrity, compassion, and collaboration. Located in the Hunter region, this role not only provides competitive remuneration and salary packaging benefits but also fosters a strong sense of community and belonging among its dedicated team of professionals.
Contact Details:
The Salvation Army Australia Recruitment Team
