Brand Manager in Sydney

The Hour Glass is one of the world’s leading specialist watch retailers, with an established presence across more than 70 boutiques in key cities throughout Asia Pacific. With a portfolio spanning multi-brand retail environments and some of the world’s most prestigious independent and luxury watch brands, The Hour Glass is dedicated to fostering a global appreciation of fine watchmaking and providing an exceptional experience for watch enthusiasts and collectors.

As the Brand Manager for F.P. Journe, you will play a key role in shaping the brand’s presence and continued growth in the Australian market.

We are seeking an experienced and commercially minded Brand Manager - F.P. Journe to oversee the brand’s representation, effective campaigns and sell through of products at all boutiques in Australia. Based in Sydney CBD, you will be responsible for developing and executing the local brand strategy while maintaining the exclusivity, heritage and distinctive positioning of F.P. Journe.

Working closely with F.P. Journe, The Hour Glass boutique teams, clients, media, agencies and key industry stakeholders, you will play a pivotal role in strengthening the brand’s presence within the Australian market, deepening relationships with collectors and driving sustainable commercial growth. This is a highly hands-on role suited to someone with a genuine passion for independent watchmaking who combines luxury brand expertise with strong commercial acumen, creativity and exceptional attention to detail.

Key Responsibilities

• Drive brand awareness and commercial growth while maintaining the exclusivity and integrity of the brand
• Develop and execute integrated marketing campaigns across digital, social, print, PR, events and targeted client communications
• Plan and deliver highly curated brand events, collector experiences and client engagement initiatives
• Develop strong relationships with media, creative, PR and marketing agencies and relevant industry partners
• Work closely with boutique teams to identify opportunities to strengthen client engagement and drive sell-through
• Develop targeted sales and marketing collateral in line with F.P. Journe’s global brand positioning and product portfolio
• Manage the development and distribution of point-of-sale and brand materials across the retail network
• Analyse sales performance, market trends and customer insights to identify opportunities for growth
• Monitor campaign expenditure and return on investment, providing recommendations for future activity
• Conduct ongoing market and competitor research across the independent and haute horlogerie sector
• Support the annual budgeting and business planning process
• Prepare regular reports and presentations for internal stakeholders and brand partners
• Ensure all brand activity reflects the exceptional standards, heritage and positioning of F.P. Journe

The successful candidate will ideally bring:

• Proven experience in brand management, marketing or a similar commercial role within a luxury or premium environment
• Strong understanding of luxury brand positioning, with a genuine passion for fine watchmaking and independent haute horlogerie highly regarded
• Strong commercial, analytical and project management skills, with the ability to manage multiple priorities
• Experience managing agencies, media partners and key stakeholders
• Excellent communication, interpersonal and relationship-building skills
• A proactive, hands-on approach with strong attention to detail and the ability to take ownership from concept through to execution

This is a unique opportunity to represent F.P. Journe, one of the most celebrated independent watchmakers in the world, and play a key role in shaping the brand’s continued growth within the Australian market.

Please note that due to the high volume of applications received, only candidates whose experience closely aligns with the requirements of the role will be contacted.