Marketing Specialist, Performance & LAM in Sydney

Join HCF on a 12-month max-term contract delivering local campaigns, activations and partnerships that drive leads and growth. This is a 12-month max-term contract opportunity within HCF's Local Area Marketing team at an exciting time of growth and investment. Local Area Marketing is a growing focus for HCF and plays an important role in helping us strengthen our presence in the communities we serve.

As a Local Area Marketing Specialist, you'll work closely with our branch network, agency partners and internal stakeholders to deliver local campaigns and activations that drive awareness, generate leads and support business growth. This is a hands-on role where you'll help bring local marketing plans to life, from community events and shopping centre activations through to out-of-home advertising, local partnerships and branch-led campaigns.

You'll work alongside branch teams to understand local opportunities, make recommendations on marketing investment and support the delivery of initiatives that connect with local audiences and deliver measurable outcomes. You'll also play an important role in shaping local marketing roadmaps, managing agency relationships and using performance insights to continuously improve campaign effectiveness.

Working within a collaborative marketing team, you'll help ensure activity is aligned to HCF's brand, strategic priorities and commitment to delivering Uncommon Care. You're a marketing professional who enjoys seeing campaigns come to life and understands the role local marketing plays in driving engagement, leads and business performance.

About you

• You may already be working in a Local Area Marketing, Retail Marketing, Field Marketing, Campaigns, Events or Activations role and be looking for your next step.
• Equally, you may have started your career in a customer-facing or branch-based environment and moved into marketing, bringing valuable insight into how local communities and customers engage with brands.
• Experience delivering marketing campaigns, local activations, events or community engagement initiatives.
• Experience working with creative, production or media agencies to develop and deliver marketing assets and campaigns.
• Strong stakeholder management skills with the ability to build effective relationships across teams and influence outcomes.
• Strong analytical skills and the ability to interpret campaign results, identify opportunities and make informed recommendations.
• Experience coordinating marketing activity across multiple channels, with exposure to local area marketing, retail marketing or community-based campaigns highly regarded.
• Exposure to activations, events, shopping centre marketing, local partnerships, out-of-home advertising or print marketing.
• Strong written, verbal and interpersonal communication skills, with a high level of attention to detail.
• Tertiary qualifications in Marketing, Communications, Advertising or a related discipline, or equivalent experience.
• Experience within financial services, insurance, health, banking, retail or another customer-focused industry will be highly regarded.
• Most importantly, you'll be someone who enjoys collaborating with others, takes ownership of delivering outcomes and shares HCF's commitment to putting people first.

About HCF

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.

Culture & Benefits

• Purpose-driven passion: We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
• Wellness and work-life balance: We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include flexible working arrangements, 50% subsidy on HCF hospital and/or extras cover, family-friendly certified employer, 18 weeks of parental leave for all new parents, mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more, and discounts on HCF’s products.
• Collaboration and inclusivity: We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment.
• Continuous learning and growth: HCF provides opportunities for personal and professional development.

People & Culture

At HCF, we want our people to feel supported and empowered to be their best self at work. We create a flexible, inclusive, family-friendly culture so our employees are inspired and motivated to achieve the best for themselves and our members.

Our values and purpose: Our purpose is to bring a human touch to every part of the healthcare system, in big ways and small. Our values inform the way we do things.

• Step Forward
• Get There Together
• Make it Better
• Stay Human
• Walk in Their Shoes

Investments in people: We’ve invested in our people and teams to ensure they’re equipped to reach their career goals.