Marketing Manager

We shape leading experiences across office, retail, logistics and student accommodation. We’re one of Australia’s largest property groups, managing $35 billion worth of assets across the country. Our sustainable returns from investments come from focusing on what matters most to customers — a great experience and doing good. Every day, our people are driving positive impact for people, place and planet. They’re inquisitive, pioneering industry firsts and pushing new ideas to deliver exceptional outcomes. This passion and expertise creates an employee experience that puts wellbeing, flexibility and opportunity first.

The role involves taking responsibility for the development and implementation of marketing strategy for the iconic Melbourne Central. The key focus is to develop and implement strategies that align with the brand positioning of the centre, whilst also driving performance through effective delivery of sales and traffic driving campaigns and communications.

What you will be doing:

• Supporting the Senior Marketing Manager in the development of the annual Marketing Strategy which underpins the broader Business Plan to drive traffic, sales and market share.
• Developing and managing the annual marketing budget ensuring prudent expense management and accurate month end forecasting.
• Ensuring brand positioning and creative execution are in line with the strategic direction of Melbourne Central.
• Driving a centre activation schedule that positions the asset experience above competitors and enables high levels of retailer participation and customer engagement.
• Drawing analysis and insights from relevant research data to inform the team on opportunities and threats around market share, category performance, customer segments and retail trends.
• Developing campaigns which respond to market opportunities, that are on brand and that drive engagement across all platforms including in-precinct, website, social, mobile, targeted and segmented email marketing, Wi-Fi, SEO/SEM and online advertising.
• Planning and managing the content strategy including the execution and evaluation of content performance.
• Working with the greater asset team to actively contribute to the delivery of the retailer engagement strategy at the asset.

What makes you stand out:

• You are a tertiary qualified Marketing Manager, with prior experience in a similar role within the retail sector.
• A creative thinker with the ability to interpret consumer research to develop strategies, campaigns and actions.
• Able to identify key priorities, manage multiple projects and deliver initiatives within budget.
• Exceptional communication skills and sound digital and social capabilities to drive content strategies.
• This is a fast-paced and hands-on role that will suit a marketing generalist who understands the customer experience is key.

What makes us stand out:

• Enjoy flexible working arrangements and generous leave options.
• Experience market-leading parental leave benefits including 22 weeks paid leave for either carer and childcare allowance once you return to work.
• Embrace diverse and challenging career opportunities, supported by our dedicated Learning & Development Team committed to your growth.
• Engage in comprehensive Wellbeing programs and benefit from market-leading policies and support tailored to diverse needs.
• Be recognised by peers through nomination awards and take part in our generous Employee Referral Program.

GPT offers an inclusive workplace culture and embraces people with diverse perspectives, skills and backgrounds. We welcome applications from First Nations candidates, members of the LGBTQIA+ community, people living with disability and people of diverse ages, cultures and backgrounds.

If this role sounds like you, we want to hear from you. Go for it!