At a Glance
- Tasks: Create and manage exciting marketing campaigns that bring our brand to life.
- Company: Join HPA, Australia's leading hop grower with a passion for brewing and sustainability.
- Benefits: Collaborative team, varied projects, and opportunities for professional growth.
- Other info: Dynamic role with potential for interstate travel and creative collaboration.
- Why this job: Tell the story of iconic Australian hops and work with innovative breweries.
- Qualifications: Marketing or communications qualification and strong writing skills required.
The predicted salary is between 63000 - 77000 $ per year.
HPA are Australia’s leading hop grower and are responsible for leading varieties like Galaxy, Eclipse and Luna. They’re searching for a Brand & Content Coordinator to join them in Hobart.
The story of Australian hops starts with you. Help the world’s brewers fall in love with our brand. Hop Products Australia (HPA) is the country's leading hop grower, supplying premium flavour hops to the world’s brewers. As part of the global BarthHaas Group, we combine deep agricultural expertise with a passion for brewing, innovation and sustainability.
We're looking for a creative, conscientious and commercially minded Brand & Content Coordinator to join our Marketing team in Hobart. This is an exciting opportunity for someone who loves crafting content, managing campaigns and bringing brands to life across every touchpoint. Reporting to the Chief Marketing Officer, you'll play a key role in delivering marketing campaigns from concept through to execution with the support of expert creative hands to help make the vision reality.
About the Role
This is a hands-on role that combines content creation, project management and stakeholder engagement. You'll work closely with other members of the marketing team, our creative agency partner as well as colleagues across HPA and the global BarthHaas Group to develop compelling content and marketing activities that support domestic and international market growth.
Key Responsibilities
- Coordinate marketing campaigns from concept through to execution
- Write compelling content for newsletters, website, social media and marketing collateral
- Work with our creative agency partner to produce high-quality brand assets
- Oversee merchandise and promotional materials to support events, sponsorships and sales activities
- Coordinate photography and videography shoots during hop harvest, collaboration brew days and key events
- Manage concurrent marketing project timelines, budgets and deliverables
- Support internal communications and employee engagement initiatives
- Assist with external communications, and media relations
- Build strong relationships across HPA, BarthHaas Group, industry partners and brewing customers
About You
We're looking for a natural collaborator who enjoys wearing multiple creative hats, thrives on turning business strategy into high-performing brand assets, and is comfortable juggling multiple projects and stakeholders with competing deadlines. You'll bring:
- Tertiary qualification in Marketing, Communications or a related discipline
- Experience in a marketing, communications, content or brand-focused role
- Exceptional written communication and copywriting skills
- Strong organisational and project management capabilities
- An eye for detail and commitment to brand consistency
- Experience working collaboratively with internal stakeholders and external suppliers or agencies
- Proficiency using content and design platforms such as Canva, Adobe Creative Suite, WordPress, email marketing platforms and social media channels
- A current driver's licence
Why Join HPA?
At HPA you'll have the opportunity to tell the story behind one of Australia's most iconic agricultural products, while being part of a global organisation. We offer:
- Collaborative and supportive team environment
- Varied projects spanning branding, content, campaigns and communications
- Opportunities to work with domestic and international colleagues and markets
- Chance to work alongside some of Australia's most innovative breweries
- Commitment to safety, wellbeing and professional development
This role is based at our Head Office in North Hobart. Interstate travel may be required from time to time.
Brand & Content Coordinator in Hobart employer: The Crafty Pint
Wolf of the Willows is an exceptional employer, offering a vibrant and supportive work environment in Mordialloc, where you can truly make your mark as a Venue Manager. With a focus on work/life balance, opportunities for personal growth, and a strong connection to the local community, you'll be part of a passionate team that celebrates achievements and fosters creativity. Join us to lead a welcoming taproom that values great beer, good conversations, and a sense of belonging.
