At a Glance
- Tasks: Create engaging content and design marketing assets for an iconic brewery.
- Company: Join Bridge Road Brewers, a respected name in Australian craft brewing.
- Benefits: Work in a creative environment with a passionate team and flexible hours.
- Other info: Opportunity for growth in a vibrant, collaborative culture.
- Why this job: Be part of a dynamic team shaping the future of craft beer marketing.
- Qualifications: Experience in design and marketing, with skills in Adobe Creative Suite.
The predicted salary is between 47250 - 57750 $ per year.
Bridge Road are an iconic brewery that have always evolved. If you'd like to help shape their story, they're hiring a design and marketing assistant.
Born from a humble family shed in Beechworth back in 2005, Bridge Road Brewers (BRB) has grown into an enduring, fiercely independent and respected name in Australian-owned craft brewing. Our iconic Victorian High Country production brewery and taproom, the metro expansion in Brunswick East and our latest landmark location at Melbourne Airport's T1 create memorable experiences and hero everything that makes BRB great.
Backed by a passionate team across Victoria, we are dedicated to constantly evolving, refining our offering and spreading the word to every corner of the world. If you are ready to live and breathe our story and be part of the next chapter, we want to hear from you.
The Role: We are looking for a creative, proactive and hands-on Marketing Assistant to join the team at our Beechworth HQ four days a week. In this dynamic role, you will be the driving force that turns strategy into reality, helping to activate and elevate our iconic brands including Beechworth Pale Ale and Free Time.
This is a role perfect for a marketer who possesses a mix of design skills and communications experience. Working closely across teams, you will report directly to the Head of Marketing while providing vital support to our Head of Design.
About You: You are creative, organised and not afraid to take initiative. You enjoy having ownership of your own space and take pride in the work you do. You’re capable of working independently, however you understand a team that works well together is one that fosters a culture of transparency, accountability and collaboration. You think ahead and always stay prepared, taking time to understand who your audience is and how to communicate with them meaningfully.
Key Responsibilities:
- Develop, write and schedule engaging content across all social platforms in alignment with the overall marketing plan and tone-of-voice.
- Monitor engagement and community interactions across social platforms.
- Design eye-catching print and digital marketing assets utilising established brand templates, supporting the Head of Design to maintain visual consistency.
- Capture and edit shot-form video content.
- Own the end-to-end creation of email marketing campaigns, including writing compelling copy, sourcing/creating imagery and managing deployment.
- Manage regular website updates with direction from Head of Marketing and Head of Design.
- Serve as the primary point of contact for internal marketing service requests, collaborating closely with venue managers and sales team to support activations and promotions.
- Administrate, organise and maintain the company's asset library to ensure all brand assets are up to date and easily accessible.
- Monitor performance of all digital platforms and provide regular reporting to the team.
Skills and Experience:
- Technical & Design Skills: Proficiency with the Adobe Creative Suite (specifically Illustrator, InDesign and Photoshop) to adapt templates and create clean visual assets.
- Hands-on experience with Meta Business Suite and social media scheduling platforms.
- Experience working with digital communication engines (e.g., Mailchimp, Klaviyo or similar EDM tools) to build and deploy campaigns.
- Comfortable working within a CMS and ability to navigate GA4 or platform analytics to monitor performance.
- Ability to track, review and report on basic SEO, SEM and AEO performance metrics to help optimise digital reach.
Core Competencies & Personal Attributes:
- Exceptional written and verbal communication skills, with a knack for writing engaging, on-brand copy.
- Strong administrative habits with a sharp eye for detail, particularly when managing asset libraries and timelines.
- A genuine interest in and passion for craft beer and the independent brewing.
Design & Marketing Assistant in Beechworth employer: The Crafty Pint
Wolf of the Willows is an exceptional employer, offering a vibrant and supportive work environment in Mordialloc, where you can truly make your mark as a Venue Manager. With a focus on work/life balance, opportunities for personal growth, and a strong connection to the local community, you'll be part of a passionate team that celebrates achievements and fosters creativity. Join us to lead a welcoming taproom that values great beer, good conversations, and a sense of belonging.