At a Glance
- Tasks: Lead the Sparkling Flavors category, driving brand growth and innovative strategies.
- Company: Join Coca-Cola, a global leader in beverages with a commitment to sustainability.
- Benefits: Competitive salary, relocation support, and annual incentives.
- Other info: Dynamic role with opportunities for growth in a collaborative environment.
- Why this job: Make a real impact on iconic brands while shaping the future of marketing.
- Qualifications: 10+ years in marketing leadership with strong analytical and communication skills.
The predicted salary is between 121500 - 148500 $ per year.
ASEAN & South Pacific (ASP) Operating Unit (OU) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data‑ and tech‑enabled precision marketing. The organization combines local relevance with scale, shifting data and technology from experimentation to competitive advantage, and operates through flywheel execution with clear accountability for impact and ROI.
This people‑manager role will act as the Sparkling Flavors Category Lead for Australia, focusing primarily on developing brand growth, creative and innovation strategy and plans to drive sustainable business growth.
Global Brands
- Provide input on high‑level category agenda and global brand strategy based on local consumer insights.
- Recommend 3‑year country projects and 2‑year IMX campaigns to Australia Marketing Lead.
- For local IMX campaigns and Innovation projects: develop and align briefs, oversee creation and pre‑testing, and approve the final project bundle.
- Define brand calendar at market level, allocating OU‑controlled DME to activity types.
Local and Regional Brands
- Develop brand strategy leveraging local consumer insights to connect consumers to KO brands in unique, differentiated and competitively advantageous ways.
- Recommend 3‑year innovation projects and 2‑year IMX campaigns to Australia Marketing Lead.
- For IMX campaigns and Innovation projects: develop and align briefs, oversee creation and pre‑testing, and approve the final project bundle.
- Define brand calendar at market level, allocating DME to creation & activity types.
- Support the development of channels and in‑store execution plans, supporting bottling partners and customers.
Financial improvement
- Recommend LRP and ABP growth targets and continuously improve metrics via performance management, learning and course‑correction.
Experience & Critical Requirements
- Significant marketing and leadership experience (10+ years), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership.
- Worked in/with all relevant marketing disciplines.
- Led scaled, complex, cross‑functional and cross‑geographical teams and projects.
- Advanced business and commercial acumen.
Behaviors:
- Growth Mindset – someone that is curious, dreams big, does what is hard and has an enterprise mindset.
Communication Focus
- Strong analytical and problem‑solving skills; influential skills with senior executives.
- Ability to build and leverage relationships with key business partners.
- Ability to work in networked teams with full collaboration.
- Ability to navigate complex challenges & linkages and articulate into plans to drive results.
- Ability to inspire through the power of our marketing and brands.
The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our purpose is to refresh the world and make a difference. The Coca‑Cola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands.
Senior Director, Sparkling Flavors – Australia in Sydney employer: The Coca-Cola Company
Coca-Cola ASEAN & South Pacific is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Sydney. With a strong focus on employee growth, the company provides ample opportunities for professional development and leadership roles, ensuring that team members can thrive while contributing to meaningful projects that impact communities and the environment. The commitment to sustainability and local engagement makes Coca-Cola a rewarding place to build a career in marketing.
