At a Glance
- Tasks: Lead demand generation strategies and execute impactful marketing campaigns.
- Company: Fast-growing tech company focused on workforce management solutions.
- Benefits: Autonomy, growth opportunities, and a supportive team culture.
- Other info: Join a passionate team and work on exciting projects that matter.
- Why this job: Make a real impact in a dynamic environment while driving company growth.
- Qualifications: 2-3 years in demand generation with a proven track record.
The predicted salary is between 49500 - 60500 $ per year.
We've achieved significant growth as a company, and want to grow even faster. That's why we're expanding our marketing team and hiring our first demand generation lead role.
The role is focused on ensuring prospects are always hearing from us. They need to know who we are, what we solve, and how we'll help them.
If we get this right, we'll make it significantly easier for sales to close more deals.
- Core Responsibilities
- Accelerate new pipeline creation: Own demand generation strategy and execution, working effectively with all of sales and marketing to create new pipeline.
- Maximise the results of our key channels : Plan and run our marketing channels including paid ads, email, website (Webflow), buyer intent, reviews, AEO/SEO, etc.
- Successfully launch new channels : Identify, test and launch new marketing channels and tactics.
Move fast on promising ideas and kill or pause activity that does not deliver results.
- Ensure our prospects know who we are, what we solve, and how we help : Run successful marketing campaigns to warm up prospects for sales and ensure we're marketing to our whole audience.
- Get more from existing content : Repurpose existing content for new campaigns to maximise reach.
- Know what's working in marketing : Track key marketing metrics, analyse results, and measure ROI.
- Own marketing data : Segment audience lists, keep CRM data up to date, and manage marketing software and tools.
- Coordinate campaigns with sales to hit growth goals : Ensure Sales Development Representatives and Account Executives are following up on marketing campaigns, incorporate sales feedback on lead/pipeline quality, and work with sales to find opportunities for new campaigns.
About You
- You have at least 2-3 years working in a demand generation role or similar
- You have a track record of generating real leads and pipeline
- You're passionate about demand generation and enjoy running campaigns for the love of the game
- You take ownership of your work, and can go beyond your regular scope to get results
- You can confidently use LLMs to get more done
- You're creative and bring ideas to the table
- You like to get things done quickly
- The Company
Tanda is an established, fast-growing tech company.
Our mission is to eliminate employment friction so businesses can employ with confidence.
We are doing this by building Australia's leading all-in-one workforce management platform.
The key parts of our platform include rostering, time & attendance, staffing optimisation, employee engagement, payroll, and labour compliance.
Most of our activities centre around engineering, marketing, sales, research, and supporting functions.
We service thousands of Australian clients from our Brisbane headquarters and globally with offices in Chicago and London.
Autonomy & Ownership: You will be able to make meaningful decisions in carrying out your job.
A Team: You will work with great colleagues who are highly competent.
Real projects: We hire based on actual demand, not arbitrary funding or hiring rounds.
Growth & Development: You'll get opportunities to expand your skillset, take on responsibility, and direct access to leadership.
Culture: You will be part of a team that is passionate about what they do and doesn't suffer boredom easily.
Demand Generation Lead employer: Tanda
Tanda is an exceptional employer, offering a dynamic work environment in Brisbane where creativity and innovation thrive. As a Growth Marketing Manager, you'll enjoy the freedom to experiment with new ideas while collaborating with a talented team, all within a culture that prioritises employee growth and development. With no bureaucracy and direct access to leadership, you can make a real impact on our mission to revolutionise workforce management.
