At a Glance
- Tasks: Lead and build the marketing function from scratch, driving demand generation and brand presence.
- Company: Fast-growing Australian edtech scale-up with global ambitions.
- Benefits: Competitive salary, equity potential, flexible work, and a collaborative culture.
- Other info: Join a mission-driven team ready to expand into international markets.
- Why this job: Make a real impact on the future of learning while scaling a marketing team.
- Qualifications: Proven marketing leadership in B2B SaaS or edtech with strong analytical skills.
The predicted salary is between 150000 - 200000 $ per year.
Head of Marketing – Edtech Scale-Up
Location
Melbourne ideally (Sydney-based candidates considered)
Salary
The Company
Our client is a high-growth Australian edtech scale-up that is redefining the way education and training organisations engage learners.
With a strong foothold in Australia and ambitious plans to expand into Southeast Asia and the UK, they are entering a critical phase of growth.
The Opportunity
Reporting directly to the CEO, the Head of Marketing will
- Establish and lead the marketing function from the ground up, setting strategy, process, and capability.
- Develop and execute demand generation strategies and integrated campaigns to accelerate customer acquisition and pipeline growth.
- Build performance-driven marketing programs across digital, content, partnerships, and events.
- Define and manage marketing metrics, ROI, and attribution models to track performance and impact.
- Collaborate closely with sales, product, and customer success to ensure consistent market messaging.
- Build and mentor a marketing team in Australia, with a roadmap to expand headcount internationally as the business grows.
- Elevate brand presence and thought leadership positioning in Australia and future markets (SEA and UK).
- Candidate Profile
The successful candidate will be an accomplished marketing leader with proven experience scaling teams and functions in a Saa S business.
You must combine strategic vision with the ability to execute in hands-on ways during the early stages of function-building.
- Key Requirements
- Proven experience in marketing leadership with a strong track record in demand generation and pipeline growth.
- Background in B2B Saa S or edtech (essential).
- Demonstrated success in building or scaling marketing teams.
- Strong analytical mindset with proficiency in marketing automation, CRM, and analytics tools.
- Excellent brand storytelling and market positioning skills.
- Exposure to international marketing environments (SEA and UK markets highly regarded).
- Highly collaborative, adaptable, and comfortable in a fast-paced, scale-up environment.
- What’s on Offer
- A rare opportunity to establish and scale a marketing function in a fast-growing edtech business.
- A mission-driven organisation with a genuine impact on the future of learning.
- Competitive salary with the potential for equity participation.
- Flexible working arrangements and a collaborative team culture.
- Next Steps
If you are a marketing leader ready to build something from the ground up and take an Australian success story to the global stage, please get in touch with us to discuss this role in more detail.
#J-18808-Ljbffr
Head of Marketing in Melbourne employer: Talent Forge Australia
At Talent Forge, we pride ourselves on being an exceptional employer, offering a dynamic work environment in the heart of Melbourne CBD. Our flexible hybrid working model promotes a healthy work-life balance, while our commitment to employee growth ensures that you will have ample opportunities to develop your skills and advance your career in the fast-paced tech industry. Join us and be part of a collaborative team where your innovative ideas are valued and can truly make an impact.
