Our client is a global leader in smart mobility technology, delivering cutting‑edge technology solutions that makes transportation safer, smarter and more connected. This is a hands‑on senior B2B / B2G marketing manager opportunity to join their Government Solutions Team.
- Part time 4 days per week, rates fully negotiable
- 6 month initial contract with long term potential
- South Melbourne location, flexible hybrid working environment
The role
This is a role that suits and experienced B2B / B2G Marketing Manager who enjoys being hands‑on. A broad remit, you will work collaboratively across teams to translate product updates and business milestones into clear, compliant customer‑facing materials and deliver a consistent cadence of campaigns, customer events, trade shows, public content, and digital activity.
Responsibilities
Will include but are not limited to:
- Produce marketing materials, such as presentations, videos, one‑pagers, copywriting, and other promotional items
- Build and maintain an integrated marketing calendar covering product updates, customer activity, events and digital content
- Translate technical and operational inputs (Product, Engineering, Operations, Delivery) into clear, accurate customer‑facing messaging suitable for government audiences
- Plan and deliver customer roadshows end‑to‑end, including venue logistics, run sheets, demo coordination, speaker support, invite comms, RSVP tracking, and post‑event follow‑up packs
- Coordinate trade show participation end‑to‑end, including event selection support, booth bookings, suppliers, collateral, staffing rosters, demo requirements, lead capture, and follow‑up workflows
- Coordinate product marketing for new and updated solutions, including one‑pagers, capability briefs, FAQs, release/update notes, and customer presentation packs
- Maintain controlled documentation and approvals for all external‑facing materials, including version control, approvals log and a managed asset register
- Coordinate PR activity and workflow, including drafting and managing approvals for media releases, award submissions, speaker proposals and case studies, and maintaining an approved "safe claims" library
- Coordinate customer success stories and references with internal stakeholders, ensuring approvals and confidentiality requirements are met
- Deliver a consistent digital cadence across owned channels (website updates where access permits, LinkedIn content, email invites/campaigns) aligned to priority themes and events
- Implement basic marketing performance tracking and reporting (e.g., UTMs, simple dashboards, event attendance, engagement, leads/actions) and provide concise monthly updates
- Brief and coordinate external suppliers as required (design, print, event suppliers, PR support), managing timelines, budget limits and quality standards
- Create and maintain reusable templates to improve speed and consistency (roadshow kit, trade show kit, deck templates, one‑pager templates, invite/follow‑up templates)
About you
To be successful in this role, you will need the following:
- A strong track record as a Marketing Manager proven in technology product based companies is ideal
- Demonstrated delivery of B2B product marketing, events and compliant communications in a regulated or government‑adjacent technology environment (e.g. GovTech/transport/ITS/IoT/critical infrastructure)
- Ability to translate technical inputs into approved customer‑facing assets and executing roadshows, trade shows, PR and digital campaigns end‑to‑end
- Experience in executing event and email workflows using marketing/email platforms and CRM
- Ability to design and maintain web content in a CMS with basic HTML/accessibility awareness and proper image optimisation
- A proven portfolio with materials such as product/solution one‑pagers, capability decks, event packs, PR pieces, and digital examples
- Ability to manage approvals, document control, and versioning in a structured way
- Tertiary qualifications in marketing or similar, and formal training or certifications in B2G and/or B2B product marketing
Please note that if successful, you will be required to pass all required background checks, including police and employment checks.
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