Digital Marketing Specialist (Maternity Leave Cover)
An exciting opportunity exists for a Digital Marketing Specialist at SumaNurica in Melbourne CBD, VIC.
This is a 12-month fixed-term contract to cover maternity leave. While the role is offered on a fixed-term basis, there may be opportunities for the successful and right candidate to continue growing with the business, subject to organisational needs and future opportunities.
We're looking for a commercially driven digital marketer who can turn strategy into execution and deliver measurable business outcomes. In this highly impactful role, you'll lead initiatives across e-commerce, paid media, CRM, social media, product launches and customer experience, helping drive revenue growth, customer acquisition, retention and lifetime value while shaping the digital growth of an innovative, science-led skincare brand.
(Please note: Previous experience in the skincare is essential.)
Why Join Us
- Competitive remuneration package including base salary, performance bonus and super
- Generous staff discount plus quarterly product allowance
- Beautiful CBD office built for collaboration and creativity
- High-impact role with direct access to directors and investors
- A connected, high-performing culture with regular team events
- Lead end-to-end growth for a premium, science-led skincare brand
Responsibilities
E-commerce - Shopify Plus
- Oversee the strategy & execution of the Australian e-commerce business and lead all operational functions of the website.
- Liaise with the Head of Marketing and Creative to optimise the look and design of the website.
- Optimise onsite merchandising across key product categories in line with the business strategy.
- Content Management (uploading and updating product content, uploading & format blogs & pages) liaise with the Graphic Designer and Marketing Manager to optimise the look and design of the website.
- Work closely with the wider team to co-ordinate product uploads, ensuring all product details are consistent and accurate.
- Manage SumaNurica's CRM strategy, including the end-to-end implementation of lead generation, engagement, retention, growth and re-activation campaigns.
- Utilise analytics tools to identify onsite issues & opportunities, and work with key stakeholders to optimise the customer journey and drive onsite conversion.
New Product Launches
- Coordinate the implementation of all new product launch campaigns.
- Develop relevant marketing collateral in conjunction with our in-house graphic designer.
Paid Advertising
- Help manage SumaNurica's paid marketing strategy alongside an external digital marketing agency, to drive ROAS and overall channel performance.
- Manage and optimise the performance of paid advertising campaigns ie META, Google/ YouTube and TikTok.
- Co-ordinate and create effective paid advertising campaigns that meet company ROAS targets.
- Create ad briefs that reflect the brand's premium positioning, capture the customer's attention in a creative way and convert well.
- Ensure digital marketing strategies are in line with company sales growth targets, ensuring appropriate spending and ROAS target is achieved.
- Build meaningful and impactful relationships with external partners and agencies to gain first and access to the latest features, research and data.
- Oversee the EDM strategy and workflow, working with key stakeholders to plan and execute all marketing sends and automated flows.
Social Media
- Account management for Instagram, Facebook and TikTok
- Plan, Create, and Brief in content
- Caption copywriting
- Scheduling & posting (feed and stories).
Loyalty Program & Reviews
- Assist with CRM strategies to increase interaction with Loyalty databases and lead generation activities to meet company objectives.
- Management/update of Loyalty program point system
- Monitor automated emails
- Respond to and approve reviews
Customer Service
- Build a strong customer experience, understanding the potential impact of new functionality or features on creatives, customer experience or the brand.
- Customer order management/emails
- Basic product email responses
Qualifications
- 5 + years' experience in e-commerce in a similar role.
- Demonstrated experience in an e-commerce role, preferably within skincare/ beauty.
- Proficiency with Google Analytics (GA4) and an ability to deep dive into the data to make suggestions on workflow redesigns or conversion optimisations.
- A strong understanding of UX/UI for customer journey and conversion rate optimisation.
- Proven experience executing multiple digital projects and managing priorities within time & budget guidelines.
- Experience managing digital marketing agencies with a focus on ROAS.
- Knowledge and experience in executing online merchandising and content strategies.
- Ability to analyse and map customer lifecycles.
- Demonstrated experience with Shopify is essential.
- An understanding/familiarity with Klaviyo.
- Excellent written and verbal communications skills.
- Exceptional organisational skills and work ethos.
- Ability to work well as part of a team and under pressure.
- Hunger for emerging digital trends and technology.
- Extraordinary attention to detail.
