Content Specialist - Broadbeach, QLD in Gold Coast

Content Specialist - Broadbeach, QLD

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Brand: Ignite
Work type: Full time
Location: Queensland
Categories: Marketing and Communication

Responsibilities

• Co-lead content strategy by translating business objectives and customer insights into effective content plans and messaging frameworks.
• Develop audience segmentation approaches and funnel-based content strategies to support customer acquisition and engagement.
• Lead campaign concepting, creative territories and integrated content ideas across paid, owned and earned channels.
• Apply SEO, AEO and digital performance principles to maximise content visibility and effectiveness.
• Analyse campaign, website and customer behaviour data to identify opportunities and optimise performance.
• Champion AI-powered tools, workflows and automation opportunities that improve efficiency while maintaining quality and brand integrity.
• Deliver high-impact copywriting across campaigns, strategic initiatives and sensitive communications.
• Review and elevate content quality across the team through coaching, guidance and editorial oversight.
• Own and enhance tone of voice guidelines, style guides and content frameworks.
• Partner with stakeholders across Marketing, Product and Creative teams to create compelling customer communications.
• Present content strategies, recommendations and creative rationale to senior stakeholders with confidence.
• Support workflow planning, content prioritisation and resource management across campaigns, projects and BAU activity.
• Stay informed on content, digital and AI trends to drive innovation and continuous improvement.
• Lead end-to-end campaign delivery and provide hands‐on copywriting support when required.
• Mentor and develop junior content team members to strengthen strategic thinking, performance literacy and content capability.
• Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.

Qualifications

• Extensive experience in content strategy, content marketing or senior copywriting roles.
• Proven experience managing content professionals and collaborating with Digital Experience specialists.
• Exceptional writing, editing and storytelling skills with strong attention to detail.
• Strong understanding of digital marketing ecosystems, SEO, AEO and analytics platforms such as GA4.
• Demonstrated ability to translate customer insights, behavioural data and performance metrics into effective content strategies.
• Experience developing integrated campaigns and content across multiple channels.
• Experience analysing campaign, website and customer behaviour data.
• Passion for innovation, AI technology and workflow optimisation.
• Strong stakeholder management, influencing and presentation skills.
• Strategic mindset with the ability to balance creativity and commercial outcomes.
• Highly organised, collaborative and adaptable in a fast‐paced environment.
• Genuine passion for travel and creating content that inspires action.

What we're looking for

• A strategic content leader who can elevate both creative quality and business performance.
• Someone who is comfortable developing big‐picture content strategies and rolling up their sleeves to execute.
• A proactive problem solver who embraces innovation and continuous improvement.
• A confident communicator who can build strong relationships and influence stakeholders at all levels.
• A mentor who enjoys developing team capability and fostering a culture of creativity, curiosity and growth.
• Someone excited by the opportunity to shape the future of content through AI and emerging technologies.

Benefits

• Ongoing skills development.
• Catapult your career across a network of brands and businesses in an evolving industry.
• Say no to full price! Nab discounts on travel and more thanks to our sweet rewards program.
• Access to industry leading health and well‐being programs and financial advisors.
• Set up shop in a swanky beachfront office in Broadbeach.
• Enjoy social events to promote networking, celebration of wins, and sometimes just for fun.
• Take volunteer leave as part of giving back to the local community.