The SEO and GEO Specialist is responsible for owning and delivering the organic search and AI search optimisation strategy across Steelx's portfolio of in-house brands. This is a hands-on, mid-to-senior-level role requiring a strong combination of technical SEO expertise, strategic thinking and exceptional content writing skills. The successful candidate will take ownership of SEO and Generative Engine Optimisation (GEO), driving organic visibility, qualified traffic and lead generation across multiple websites.
Key responsibilities
- Own and execute SEO and GEO strategies across all Steelx brands to improve organic visibility, traffic and lead generation
- Identify growth opportunities through keyword research, competitor analysis and emerging search trends
- Develop strategies to improve brand visibility across traditional search engines and AI-powered platforms
- Conduct technical SEO audits, identify issues and implement improvements across all brand websites
- Manage on-page and technical SEO, including site architecture, crawlability, indexation, Core Web Vitals and internal linking
- Collaborate with internal teams and external agencies to implement SEO best practices
- Write, edit and optimise high-quality website content aligned with search intent and commercial objectives
- Manage link acquisition, digital outreach and local SEO initiatives, including Google Business Profile optimisation
- Monitor and report on SEO and GEO performance, including organic traffic, search visibility, enquiries and conversions
About you
- Proven mid-to-senior-level SEO experience, with the ability to independently manage strategy and hands-on implementation across multiple websites
- Advanced technical SEO knowledge and a strong understanding of GEO and AI-powered search
- Exceptional writing, editing and proofreading skills, with experience producing SEO-optimised website content
- Strong analytical skills and the ability to translate data into actionable strategies
- GA4 certification and proficiency in Google Search Console, SEMrush, Screaming Frog, and other SEO tools
- Demonstrated experience in local SEO, Google Business Profile optimisation and link acquisition
- Excellent communication, organisational and time management skills, with strong attention to detail and the ability to manage multiple brands and competing priorities
- Ability to work well with all other employees to attain reliable information and achieve outcomes
- Ability to maintain good judgement and confidentiality
- Ability to represent the best interests of the Steelx group to a high standard
About Us
Steelx is a successful, family-owned business with a proud 25+ year history on the Gold Coast. As a key member of our in-house marketing team, you'll report directly to the Head of Marketing and play an important role in driving our brands forward. With a four-day work week (most weeks), you'll enjoy the opportunity to thrive in a fast-paced, collaborative environment while maintaining a healthy work-life balance.
SEO and GEO Specialist in Gold Coast employer: Steelx Pty Ltd
Steelx is an exceptional employer, offering a unique 4-day work week that promotes a healthy work-life balance while providing opportunities for professional growth in a dynamic and supportive environment. Located at the national head office in Robina on the Gold Coast, employees benefit from modern facilities and comprehensive training, fostering a collaborative culture where teamwork and customer focus are paramount. Join us to develop a broad skill set and gain valuable insights into the interconnectedness of our business operations.
