Own SPC's entire social presence. Drive growth, engagement, and conversions through consistent, high-quality content and fast communication. This is a hands-on, execution-focused role.
Key Responsibilities 1.Community Management
- Respond to all DMs, comments, and enquiries daily
- Maintain fast response times and clear communication
- Implement automated responses for FAQs
2.Growth Targets (KPIs)
- Grow Instagram to 5,000 followers
- Grow Facebook to 1,000 followers
- Grow TikTok to 1,000 followers
3.Content Creation & Posting
- Daily stories and consistent feed presence
- 3-5 posts per week minimum (includes a, b, c, d, e below)
- Regular reels and short-form video content
- a. Tournament Content
- Promote upcoming tournaments
- Share photo dumps (Mark Elbourne takes photos and shares with SPC)
- Publish results and standings
- b. Training Content
- Minimum 1 training video per week (technique, gameplay, drills)
- c. Venue Content
- Showcase facilities and atmosphere
- d. Program Promotion
- Promote social play sessions and session availability (number of available spots left for each session)
- Promote DUPR sessions and session availability (number of available spots left for each session)
- Promote junior programs and school clinics
- e. Commercial / Value Content
- Membership benefits and value
- Ball machine promotion
- Free weekend social play sessions and offers
- General SPC value messaging
4.Platform Expansion
- Launch and manage TikTok account
- Explore additional platforms
- Set up and grow WhatsApp Community Group
5.Brand Presence
- Ensure SPC is consistently visible in feeds
- Reshare user-generated content
- Engage with community via comments
- Identify and engage with brands and creators
- Organise cross-promotional visits
- Collaborate on content to expand reach with other brands
7.Linktree & Conversion Management
- Manage and regularly update Linktree
- Ensure all links are accurate and working
- Align Linktree with campaigns and posts
- Track and improve click-through performance
KPIs & Performance Metrics
- Follower growth targets
- Engagement rate (5-10%)
- Content consistency
- Response times
- Event and program conversions via social
Skills & Requirements
- Strong understanding of Instagram, TikTok, and Facebook
- Ability to film, edit, and post content quickly
- Comfortable capturing live content on-site
- Basic video editing skills (CapCut, Canva, etc.)
- Proactive and accountable
Success in This Role Looks Like
- SPC consistently visible across social platforms
- Faster event fill rates driven by social
- Strong engagement from the community
- Clear growth across all platforms
- Content driving real bookings, not just likes
