At a Glance
- Tasks: Lead content strategy to turn audience engagement into revenue across multiple platforms.
- Company: Wedded Wonderland, a global luxury wedding media and marketplace platform.
- Benefits: Opportunity to shape the future of wedding content and drive commercial success.
- Other info: Not just about likes; focus on driving real revenue and brand growth.
- Why this job: Join a dynamic team at the forefront of luxury weddings and digital innovation.
- Qualifications: 7+ years in content, audience growth, and monetisation with strong analytical skills.
The predicted salary is between 63000 - 77000 $ per year.
About Wedded Wonderland
Wedded Wonderland is a global luxury wedding media, marketplace, concierge and events platform connecting couples, venues, vendors and premium brands across the wedding industry. We operate at the intersection of luxury weddings, destination travel, fashion, beauty, jewellery, hospitality, creator content and vendor discovery.
About the Role
We are looking for a Head of Content & Audience Revenue to own how Wedded Wonderland converts content, social reach, website traffic and newsletter audiences into commercial outcomes. This is not a traditional content manager or social media manager role. Your job is to build a content engine that drives:
- Sponsored content revenue
- Vendor leads
- Concierge enquiries
- Paid vendor profiles
- Affiliate revenue
- Newsletter monetisation
- Event registrations
- Brand partnerships
- First party audience data
You will lead strategy across website, social, SEO, newsletter, creator content and commercial editorial. You will work closely with sales, partnerships, growth, data and creative teams to ensure every major content asset has a clear commercial purpose.
What You Will Own
- Build and lead the content to revenue strategy across web, social, SEO, email and creator channels
- Turn website traffic into enquiries, leads, affiliate clicks, sponsor value and email subscribers
- Turn social reach into owned audience, vendor demand, partnerships and measurable revenue
- Develop commercial content packages for venues, vendors, sponsors, tourism boards, bridal fashion, beauty, jewellery, travel and luxury brands
- Lead content pillars including destination wedding guides, luxury venue features, real weddings, bridal fashion, beauty, jewellery, honeymoon and cultural weddings
- Use AI tools to improve content production, repurposing, briefing, tagging and reporting workflows
- Work with CRM and data teams to capture first party audience data including wedding date, destination, budget, guest count and vendor needs
- Manage freelancers, creators, editors and production partners
- Track performance and make decisions based on revenue, not vanity metrics
What Success Looks Like
You will be measured on:
- Revenue per website session
- Revenue per 1,000 social reach
- Email capture rate from web and social
- Concierge enquiries from content
- Vendor leads from content
- Sponsored content revenue
- Affiliate revenue
- Newsletter sponsorship revenue
- Event registrations from content
- Content assisted partnership pipeline
- Conversion from content to enquiry
- AI assisted production efficiency
- Brand quality and consistency
We do not reward content volume for its own sake. Traffic, impressions and engagement only matter if they create commercial value.
What We Are Looking For
You are a mix of commercial editor, audience strategist, growth marketer and monetisation operator. You should have:
- 7+ years experience across content, audience growth, social, SEO, media, commerce or partnerships
- Proven experience monetising web, social, newsletter or creator audiences
- Strong understanding of sponsored content, affiliate revenue, lead generation or marketplace monetisation
- Experience building content strategies that drive measurable commercial outcomes
- Strong understanding of Instagram, TikTok, Pinterest, SEO and newsletters
- Ability to work with sales and partnerships teams to package and price content opportunities
- Strong analytics instincts and comfort using data to make decisions
- Experience using AI tools for content production and workflow optimisation
- High taste level and strong brand judgment
- Strong written communication and campaign planning skills
Highly Valued Experience
- Luxury weddings
- Destination weddings
- Premium travel
- Fashion, beauty or jewellery
- Hospitality or venues
- Publisher commerce
- Affiliate marketing
- Branded content
- Creator partnerships
- Event sponsorship
- Marketplace businesses
- CRM or lifecycle marketing
What We Are Not Looking For
This role is not for someone who only wants to:
- Manage a content calendar
- Post on Instagram
- Chase likes and followers
- Write generic blogs
- Produce content without commercial intent
- Talk about brand awareness without revenue
We need someone who can answer this question every day: How does this content grow the brand and make money?
Example Projects
- Build a Dubai destination wedding content funnel that drives concierge enquiries, venue leads and sponsor opportunities
- Turn a luxury real wedding into a web feature, Instagram Reel, TikTok, Pinterest series, newsletter feature and vendor upgrade opportunity
- Create a bridal fashion affiliate strategy across gowns, jewellery, beauty, accessories and honeymoon shopping
- Package Wedded Wonderland's audience into a sponsor campaign for a hotel, jewellery brand, beauty brand or tourism partner
- Build a Pinterest strategy that drives evergreen traffic to venue, fashion and planning pages
- Use AI to reduce production time while improving quality, consistency and commercial performance
Content & Audience Revenue Manager in Sydney employer: St Trinity Property Group
At Liviti Property, we pride ourselves on fostering a dynamic and supportive work environment in the heart of Sydney. Our flexible hours allow for a healthy work-life balance, while our commitment to employee growth ensures that you will have ample opportunities to advance your career in property investment. With a competitive base salary and uncapped commission, joining our high-energy team means not only achieving your professional goals but also being part of a culture that values trust and collaboration.
