Senior Social Media Manager | Wedded Wonderland
Wedded Wonderland is a global destination weddings and luxury celebrations platform connecting high-spending couples, luxury travellers, and celebration seekers with premium venues, hotels, tourism boards, and luxury brands across more than 50 countries.
We've built a large global audience across Instagram, TikTok, and Pinterest, and we are now focused on turning that audience into meaningful growth and revenue.
This role is responsible for the brand's social media presence, creative direction, visual identity, and content output across all major platforms. We are looking for someone who understands luxury branding, social storytelling, audience engagement, and high-volume content production using both creativity and AI-powered tools.
Location: North Strathfield, Sydney
Type: Full-time
Reports to: CEO / Marketing Director
About the Role
Wedded Wonderland is a global destination weddings and luxury celebrations platform connecting high-spending couples, luxury travellers, and celebration seekers with premium venues, hotels, tourism boards, and luxury brands across more than 50 countries.
We've built a large global audience across Instagram, TikTok, and Pinterest, and we are now focused on turning that audience into meaningful growth and revenue.
This role is responsible for the brand's social media presence, creative direction, visual identity, and content output across all major platforms. We are looking for someone who understands luxury branding, social storytelling, audience engagement, and high-volume content production using both creativity and AI-powered tools.
What You'll Own
- Content strategy and execution across Instagram, TikTok, and Pinterest
- Planning, creating, directing, reviewing, and publishing social content
- Maintaining and evolving Wedded Wonderland's luxury brand voice and visual identity
- AI-assisted content production using tools like Midjourney, Adobe Firefly, CapCut, and similar platforms
- Short-form video strategy focused on Reels and TikTok growth
- Community engagement across comments, DMs, tags, and partner interactions
- Weekly reporting on social performance, engagement, audience growth, and conversion-related metrics
What We're Looking For
- 3+ years experience managing social media for luxury, lifestyle, travel, or premium consumer brands
- Strong portfolio demonstrating aesthetic judgement and content quality
- Deep understanding of Instagram and TikTok algorithms, audience behaviour, and content trends
- Hands-on content creation skills including shooting, editing, captioning, and publishing
- Experience using AI tools within content production workflows
- Understanding of luxury branding and long-term audience building
- Strong written communication skills in an async-first environment
- Ability to manage deadlines and work independently
Nice to Have
- Experience in destination weddings, luxury travel, or luxury events
- Pinterest growth and discovery strategy experience
- Advanced video editing and storytelling capabilities
- Spanish or Tagalog language skills
- Experience collaborating with influencers and creators
The Lifestyle
Wedded Wonderland offers the opportunity to work with luxury travel destinations, destination weddings, global tourism campaigns, and premium events across locations such as Tuscany, Bali, Santorini, Dubai, and the Maldives.
Team members may receive discounted or complimentary travel opportunities, luxury accommodation experiences, and access to exclusive events and activations.
This role is ideal for someone passionate about luxury content, creative storytelling, and building a strong portfolio within a globally recognised brand.
Senior Social Media Manager | Wedded Wonderland employer: St Trinity Property Group
At Liviti Property, we pride ourselves on fostering a dynamic and supportive work environment in the heart of Sydney. Our flexible hours allow for a healthy work-life balance, while our commitment to employee growth ensures that you will have ample opportunities to advance your career in property investment. With a competitive base salary and uncapped commission, joining our high-energy team means not only achieving your professional goals but also being part of a culture that values trust and collaboration.
