B2B Social Media and Content Specialist (Part Time)
We need a commercially-minded social media expert to help us get noticed. Can you create and adapt professional content into effective digital marketing that builds awareness and creates opportunities?
Spots & Space (www.spotsandspace.com.au) is looking for a B2B Social Media & Content Specialist to strengthen our profile among our corporate and agency clients, media planners and our network of media partners. This is a hands-on role for someone who combines digital marketing skills with commercial awareness, initiative and a practical approach to getting things done.
What you will do
- Build our brand presence: Plan, create, adapt and publish engaging content across the digital platforms best suited to our audiences and objectives
- Content creation: Develop commercially relevant content that showcases our value to both advertising and media clients
- Extend our digital reach: bring your expertise to help us reach more people across more platforms
- SEO: Make practical content and search engine optimisation (SEO) improvements to improve web traffic
- Promote THE SPOT: Help grow awareness, membership and participation in our community forum
- Measure and improve results: Monitor digital performance, identify what works and use insights to refine our approach
Essential Skills
- Proven expertise in B2B social media marketing, with a track record of developing and delivering content that builds brand awareness, engages professional audiences and supports business objectives
- The ability to create and adapt content for different audiences and platforms
- Commercially minded, with an understanding of how social media can generate business opportunities
- Organised and analytical, able to plan content, maintain a publishing schedule and use performance insights to improve results
- Technically confident and familiar with using multiple digital platforms, as well as learning new tools and troubleshooting routine issues
- Self-directed and resourceful, able to manage competing priorities, work independently and collaborate effectively in a small team
Desirable Skills
- Experience in advertising, media or a comparable sales environment
We are a sales-focused media representation company. Our success depends on demonstrating the value of the media we represent, and helping turn that value into advertising investment.
The position is permanent part-time, based at our Redfern office for two days per week, with the potential to extend to three days by mutual agreement. The additional day may be worked from home.
Salary: $80,000 pro rata plus superannuation.
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