Digital Marketing Manager in Melbourne

Digital Marketing Manager in Melbourne

Melbourne Full-Time 81000 - 99000 $ / year (est.) Hybrid
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At a Glance

  • Tasks: Lead and optimise paid digital marketing strategies to drive eCommerce growth.
  • Company: Join Australia's largest privately-owned retail business with a vibrant culture.
  • Benefits: Competitive salary, super, profit share, and generous team discounts.
  • Other info: Flexible hybrid role with excellent career progression opportunities.
  • Why this job: Make a massive impact in a dynamic environment that values innovation.
  • Qualifications: 6+ years in paid digital marketing with strong analytical skills.

The predicted salary is between 81000 - 99000 $ per year.

Iconic Australian owned and operated retail business.

We are seeking a Digital Marketing Manager to join Australia's largest privately-owned and operated family business. In this permanent hybrid role, you will lead the development, execution, and optimisation of our paid digital marketing strategies across paid search, performance max, programmatic, and affiliate channels to drive eCommerce and store growth.

You will own campaign performance, budget allocation, and foster a test-and-learn culture while collaborating with internal cross-functional teams and external agency partners.

Why Join Us?

  • Work-Life Balance: Embrace flexibility with our hybrid work options.
  • Rewarding Compensation: Enjoy a competitive salary + super + a fantastic profit-share scheme.
  • Accelerated Career Growth: Benefit from excellent opportunities for career progression and personal development within a market-leading retail group.
  • Exceptional Perks: Access generous team discounts across our iconic brands (Spotlight, Anaconda, Mountain Designs, Harris Scarfe), plus EAP and gym discounts.
  • Collaborative & Fast-Paced Culture: Thrive in a genuinely exciting and dynamic business that celebrates initiative and creativity.
  • Convenient Location: Our centrally located South Melbourne office is just steps from the South Melbourne Market.

What You'll Be Doing

  • Strategy & Execution: Lead always-on and seasonal paid digital campaigns across Paid Search, Performance Max, Programmatic, and Affiliates to hit commercial and customer growth targets.
  • Digital Roadmap: Monitor and evolve the digital roadmap, test-and-learn initiatives, and Suppliers Partnerships.
  • Budget & Financial Governance: Manage multi-channel digital investments, forecasts, reconciliations, and ROI optimisation.
  • Analytics & Innovation: Leverage advanced analytics (Google Analytics, Google Marketing Platforms, Data Studio Dashboards) to generate actionable insights and champion digital best practices.
  • Stakeholder & Agency Leadership: Cultivate high-performing relationships with external agency partners and cross-functional teams (eCommerce, Brand, CRM, and Analytics).

What Weโ€™re Looking For

  • Minimum 6 years' experience in paid digital or performance marketing.
  • Proven expertise managing paid search, programmatic, and affiliate marketing programs at scale.
  • Strong command of eCommerce performance drivers, digital acquisition, and conversion optimization.
  • Advanced analytical capability with proficiency in Google Marketing Platforms, Looker Studio, and Excel.
  • Excellent project management, communication, and stakeholder engagement skills.

Who We Are

Spotlight Group Holdings (SGH) is Australia's largest privately-owned and operated family business. Comprising the Spotlight Retail Group (Spotlight, Anaconda and Harris Scarfe), the Spotlight Property Group, Spotlight Direct Investments, and the Spotlight Charitable Foundation, SGH is acknowledged as a market leader within the Australian retail space.

Weโ€™re looking for talented, highly entrepreneurial individuals to join our growing team.

Important: You must have unrestricted working rights in Australia to be considered for this position. Only shortlisted candidates will be contacted.

Digital Marketing Manager in Melbourne employer: Spotlight

Spotlight is an exceptional employer that fosters a vibrant and supportive work culture in South Melbourne, offering hybrid flexibility to balance work and home life. With competitive financial rewards, including profit sharing and generous team discounts across its brands, employees have access to mentoring and growth opportunities that empower them to thrive in their careers. Join a family-owned business that values innovation and creativity, where your expertise as a Buyer can truly make an impact on the Fabrics portfolio.

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Contact Details:

Spotlight Recruitment Team

We think you need these skills to ace Digital Marketing Manager in Melbourne

Paid Search Management
Programmatic Marketing
Affiliate Marketing
eCommerce Performance Drivers
Digital Acquisition
Conversion Optimisation
Google Analytics