Campaign Lead in Melbourne

Sportsbet is a leading Australian e-commerce business in the online wagering sector, bringing excitement to over 2 million Aussies. We do this by living our values to create an innovative entertainment brand, trailblazing products and best-in-class platforms that deliver great experiences to our customers. Our commitment to responsible gambling is genuine and demonstrated through a wide range of responsible gambling initiatives and tools.

The Role

The Campaign Lead is responsible for overseeing and optimizing the customer journey from initial engagement through to retention within the Premium cohort. This role supports the Proposition Manager with execution of proposition planning, driving engagement, satisfaction, and loyalty throughout the customer journey. Additionally, the lead will leverage events and experiences to create impactful campaigns, ensuring the delivery of high-quality, scalable, and innovative activations.

Key accountabilities:

• Develop and implement lifecycle campaign strategies aligned with Premium customer proposition planning business goals.
• Identify opportunities to enhance customer engagement at each stage of the lifecycle, from acquisition to retention and advocacy.
• Ensure campaign propositions are tailored to the specific needs of various customer segments, supporting customer profiling.
• Ensure effective value, sustainability & product merchandising in all customer interactions and communications.
• Plan and execute campaigns that engage customers, creating a multilayered customer experience on and off platform.
• Work with cross-functional teams to develop and maintain detailed customer profiles, understanding their needs, preferences, and behaviours.
• Partner with the CRM team to design and implement communication strategies that effectively convey propositions to customers.
• Partner with Premium ELT to leverage customer data and insights for campaign optimization and personalisation.
• Leverage the customer voice through Relationship Manager engagement of campaign planning, to ensure relevance and competitive edge.
• Creation and implementation of Premium Team campaign communications, including but not limited to Customer & Team communications, presentation and training.

About You

• Ability to inspire, mentor, and manage a high-performing team while fostering collaboration and accountability.
• Strong focus on delivering exceptional, customer-centric experiences that exceed expectations.
• Ability to align event strategies with organisational goals, leveraging creativity and innovation to reimagine approaches.
• Thrives in dynamic environments, managing competing priorities with adaptability and attention to detail.
• Proactive problem-solving and results-driven mindset, with a commitment to achieving measurable outcomes.
• Proven experience in customer lifecycle planning, campaign execution or a similar role.
• Proficiency with Salesforce and platforms is preferred.

The Perks

• 25 days annual leave (that’s right, a whole extra week!)
• Genuine flexible working policy with a $800 work from home office allowance.
• Weekly concierge service including free massages, manicure/nail appointments - all onsite!
• Daily fresh fruit, free breakfast, sparkling water and Kombucha on tap in the office.
• Development budget to send you to conferences, events, courses and other learning opportunities.
• Access to our Employee Assistance Program and a Circle In membership.
• Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time.
• Progressive return to work benefit for your first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5.

We’re an inclusive employer who welcomes you for who you are, as you are - so, if you require adjustments to the recruitment process, please let us know in your application. We also know flex means different things to different people, so let us know how we can support you to be your best.

Ready for your Green Tick Feeling? Apply now.