Sales Assistant – Penrith

At Sports Direct, our team members are highly passionate about inspiring, motivating and empowering our customers to better their best. We believe that people ultimately want to lead a healthy and fit way of life and we want to empower them to do so by providing correctly fitted footwear, sports gear and personalised service. From their first pair of shoes to their first football, our team are there to ensure that whatever activity they want to do, they’re wearing the right shoes and using the best equipment.

Joining Sports Direct is more than just a job; it is a family who cares, develops, grows, and rewards each and every one of us. We are looking for a driven Full-Time Sales Assistant to be part of our new Penrith store due to open in October! This is a fantastic opportunity for an emerging retail leader who’s ready to take the next step into a senior sales role.

About the Role

Based in our Penrith store, you’ll support departments within the store, leading by example to deliver exceptional customer experiences and strong commercial outcomes. You’ll play a key role in motivating your team, driving daily sales performance, and ensuring the store looks and feels ready for trade at all times. This role is perfect for someone passionate about retail, streetwear, and sneakers, with a desire to grow their leadership career.

Day to Day, You Will:

• Lead and support a small team to deliver outstanding customer service and achieve sales targets
• Drive departmental sales, KPIs, and conversion through strong floor leadership
• Coach and develop team members through feedback, training, and on-the-job support
• Support stock management including processing deliveries, replenishment, and click & dispatch orders
• Maintain high standards of visual merchandising, housekeeping, and overall store presentation
• Act as a role model with a positive attitude, inspiring your team to perform at their best
• Support the Store Management team with daily operations and store execution

What You Bring:

• Previous experience as a Sales Assistant, Supervisor, or Team Leader (retail preferred)
• Strong customer service skills with a passion for delivering great in-store experiences
• Confidence leading by example and supporting a small team
• Sales-driven mindset with an understanding of KPIs and performance targets
• Passion for streetwear, sports, or sneaker culture
• Energetic, adaptable, and comfortable working in a busy retail environment
• Open availability for late-night trade, weekends, and weekday shifts

Why Join Us?

• Be part of the launch of an iconic global retailer in Australia
• Step into a leadership role with clear pathways for career progression
• Access training and development programs through Accent Group
• Enjoy a 40% team discount across Accent Group brands including Hype DC, The Athlete’s Foot, Platypus, Skechers, Vans, HOKA, Merrell, and more
• Join a passionate, high-energy team where your contribution truly matters

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land, the Aboriginal and Torres Strait Islander and Maori people.