Drive strategic growth of future leaders at a leading Christ-centred tertiary institution.
- Impact: Drive high-level brand and lead generation strategy while staying hands-on with execution.
- Culture: Join a collaborative, purpose-driven community with decades of educational excellence.
- Focus: Master the data, challenge the status quo, and build seamless Top-of-Funnel (ToFu) activities that generate desired outcomes
About the Organisation
Our client has a long-standing reputation for excellence in delivering Christ-centred tertiary education designed for future leaders across multiple disciplines. For over 70 years, a combination of highly qualified faculty, leading-edge technology, a dynamic research culture, and a practical pedagogical approach has been the cornerstone of delivering thousands of successful student outcomes globally.
The Opportunity
In this role, you will bridge the gap between high-level strategy and measurable execution. By providing clarity and consistency in both strategic and marketing plans to the executive leadership team, your ToFu expertise will stimulate data-led lead-generation activities for the sales team to execute. This position is vital to achieving well-defined and achievable student recruitment targets.
We are looking for someone who understands the emotional connection to aspiration when a student chooses a course or career pathway. You'll be adept at converting this knowledge into your marketing activities.
You won't be satisfied with the status quo. You will thrive on challenging it, presenting new opportunities across brand campaigns, and diving deep into the analytics to fuel growth.
Key Responsibilities
- Strategic Planning: Develop, plan, and implement both short- and long-range marketing strategies and systems
- Lead Generation: Own and optimise the Top-of-Funnel (ToFu) strategy to drive high-quality student recruitment leads
- Data & Reporting: Gather and analyse performance data to monitor, report on, and continuously improve campaign outcomes.
- Stakeholder Collaboration: Deliver clear, data-driven marketing insights to the executive leadership team and bring your internal teams along for the journey.
- Process Improvement: Respect, establish, and improve marketing processes to ensure scalable and predictable results.
What You Bring
- Education: Minimum Bachelor's degree in Marketing, Business, Communications, or a relevant field. MBA preferred.
- Experience: At least 3 years of Higher Education ToFu Marketing / Student Recruitment experience in either a Director or Senior Management position.
- Domain Knowledge: A deep understanding of student recruitment trends, challenges, and the tertiary education landscape.
- Analytical Mindset: A passion for data-driven decision-making paired with strong oral and written communication skills.
- Faith alignment: An active Christian faith and current church involvement. A strong commitment to Christian values is essential to align with the organisation's mission and thrive in this leadership culture.
Please note: Only candidates who meet the requirements above will be contacted for an initial interview.
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