At a Glance
- Tasks: Shape digital experiences and coordinate engaging marketing campaigns for a leading footwear retailer.
- Company: Join Spendless Shoes, a top Australian retailer with a vibrant team culture.
- Benefits: Full-time role with opportunities for growth in a dynamic marketing environment.
- Other info: Collaborative team atmosphere with a focus on creativity and analytics.
- Why this job: Make a real impact on customer engagement through innovative digital strategies.
- Qualifications: Experience in digital marketing, CRM, and email campaigns is a plus.
The predicted salary is between 63000 - 77000 $ per year.
Help shape the digital customer experience for one of Australia's leading footwear retailers Spendless Shoes is looking for a commercially minded and digitally savvy Digital Coordinator to join our Marketing & Ecommerce team at our Support Office in Gillman.
With more than 200 stores nationally and a growing digital presence, this is an opportunity to play a key role in how we connect with our customers across digital channels - from email and CRM through to digital campaigns and website content.
Reporting to the Head of Marketing & Ecommerce, you'll work closely with our Brand & Marketing Lead, Ecommerce Coordinator, Social Media Coordinator, Content Creator and broader Marketing team to coordinate engaging digital campaigns that drive customer engagement, traffic and sales.
- What you'll be doing
- Coordinating digital marketing campaigns across key customer channels
- Managing the digital marketing calendar in line with campaigns, promotions, product launches and key retail periods
- Creating, scheduling and executing email marketing campaigns and customer communications
- Supporting the management of our CRM and customer engagement platform
- Building customer segments and targeted communications to improve engagement and relevance
- Supporting automated customer journeys and lifecycle communications
- Coordinating A/B testing and other initiatives to improve campaign performance
- Working with the Brand and Creative team to coordinate digital assets and campaign content
- Coordinating website content updates to support campaigns, promotions and customer communications
- Ensuring digital content is accurate, current, on-brand and delivered within required time-frames
- Monitoring digital campaign performance, including engagement, traffic, conversion and other relevant metrics
- Using customer and campaign insights to identify opportunities for optimisation
- Preparing regular digital performance reporting and recommendations
- Keeping up to date with developments in CRM, email marketing, digital channels and customer engagement
- Working collaboratively across Marketing, Ecommerce, Buying, Planning, Retail and other areas of the business
About you
We're looking for someone who is organised, analytical and creative, with a genuine interest in digital marketing and customer engagement.
- Previous experience in digital marketing, CRM, email marketing or a similar role
- Experience creating and executing email marketing campaigns
- Experience working with CRM, email marketing or marketing automation platforms
- An understanding of customer segmentation, targeting and lifecycle marketing
- Experience coordinating digital campaigns and marketing calendars
- Confidence working with digital analytics and campaign performance data
- An understanding of A/B testing and digital optimisation
- Strong written communication and attention to detail
- Strong organisation and the ability to manage multiple campaigns and deadlines
- A collaborative approach and confidence working with creative, ecommerce and commercial teams
- An interest in retail, fashion, footwear and consumer behaviour
- Experience within a retail, fashion, lifestyle or consumer-facing brand will be highly regarded
- Experience with Dotdigital or a similar CRM/email marketing platform would also be advantageous
Why join Spendless?
You’ll join an established Australian retail business with a national footprint and the opportunity to contribute directly to how we engage with customers across our digital channels.
You’ll be part of a collaborative in-house Marketing & Ecommerce team, working across brand, creative, content, social and ecommerce to deliver campaigns that reach customers throughout Australia.
If you're passionate about digital marketing, enjoy turning customer insights into engaging communications and want to see the commercial impact of your work, we'd love to hear from you.
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Digital Coordinator – Gillman, Adelaide SA employer: Spend-Less Shoes
The Shoe Group is an exceptional employer, offering a dynamic work environment at our Gillman Support Centre in Adelaide, where technology plays a crucial role in supporting our national retail operations. As an ICT Manager, you'll benefit from a collaborative culture that prioritises employee growth and development, alongside the opportunity to lead a talented team while working closely with senior leadership on impactful projects. With a focus on continuous improvement and operational excellence, this role provides a unique chance to make a meaningful contribution to our technology landscape and the overall success of the Group.
