Product Engagement Strategist in Sydney

• Turn behavioural insights into better experiences for SBS audiences




• Parental Leave Contract, Until Sept 2027, Sydney based role




• Join a brilliant team supporting SBS On Demand, News, Audio and Publishing.

Turn digital product data into insights that help SBS teams improve experiences and engagement.

At SBS, we embrace difference, and we welcome applications from people of all backgrounds.

We also acknowledge the unique contribution that Aboriginal and Torres Strait Islander peoples make to our society and our workplace through their enduring and continued connection to land, sea, sky and community.

This role is classified as Level 4 (with annual pro-rata base salary range $99,377 - $109,889)role under SBS Australia's current Enterprise Agreement . The successful applicant will be offered remuneration that is commensurate with their skills and experience and in alignment with this framework.

This role is designed as a development opportunity for ongoing employees, supporting career progression within our team. While we appreciate the interest of all staff, this opportunity is currently available to ongoing employees only.

The Role

Reporting to the Product Satisfaction Lead, the Product Engagement Strategist uses data and research to understand how people use SBS’s digital products, identify friction and recommend ways to improve their experience. Working with product managers and teams across curation and experience, the role informs product decisions through evidence and recommendations. Product strategy, roadmaps and delivery remain with the relevant product teams.

This is a Parental Leave Cover contract role till Sept 2027.

Key responsibilities include:

• Analyse product journeys and behaviour across SBS’s digital products to identify friction, trends and opportunities.




• Turn findings from analytics, research and reporting into clear insights and practical recommendations for product, curation and experience teams.




• Contribute to regular reporting and investigate significant changes, anomalies and data quality issues.




• Partner with product managers and delivery teams to define success measures and assess performance after release.




• Develop hypotheses and testing opportunities, and bring evidence into planning and collaborative workshops.

About you

We’re looking for someone who brings:

• Demonstrated strong experience in digital analytics, insights, or optimisation, ideally within media, entertainment, or digital product environments.




• Proficiency in Adobe Analytics or a comparable platform such as Google Analytics 4; SQL experience is desirable.




• Strong quantitative skills and the ability to turn complex findings into clear, actionable stories.




• Understanding of product development, from discovery and requirements through release and optimisation.




• A curious, hypothesis-driven approach, with the ability to solve problems and balance competing priorities.

As part of our recruitment process, SBS may conduct reference checks and review information that is publicly available online, including social media profiles, in line with privacy and anti-discrimination laws. If we collect information from any other sources, candidates will be notified in line with privacy laws.

We recognise that candidates may use AI tools to support application drafting. While AI may assist with structure, clarity or grammar, submissions should reflect your own experience and judgement. AI tools must not be used during interviews or assessment tasks unless permitted by SBS. You remain responsible for the accuracy and originality of the information you provide throughout the recruitment process.

The Department

The Engagement Team sits within Streaming & Digital Products and helps SBS understand and improve how people experience our digital products. The team brings insights from people and product data together to identify opportunities, track performance and support product teams across SBS On Demand, News, Audio and Publishing.

Some of the reasons to consider working with us

• The people! We truly celebrate and welcome difference at SBS and encourage everyone to bring their whole self to work & you'll be part of one of the most inclusive companies in Australia!




• The culture and the engagement of our workforce! 90% of our employees have stated that they are proud to work for SBS!




• We offer a range of benefits from, health care checks, salary packaging, Employee Assistance Programme, flexible work arrangements and discounted gym membership nationally with Fitness Passport program!




• We're agile and innovative in the way we work, as well as being a trusted and established brand. At SBS we have been broadcasting for 50 + years and our future is packed with many more exciting developments!




• We also love to promote from within! Our divisions support development opportunities to help team members grow and move into new roles.

About SBS

SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful, and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society.

Our purpose, for the last 50+ years, has reflected and explored the evolving diversity of Australia, investing in initiatives to deepen its connections with communities, sharing their stories and giving a voice to those often unheard, with the aim of increasing understanding and respect of the differences that make up Australia.

SBS is a truly distinctive network, showcasing multicultural, multilingual and First Nations stories otherwise untold in the Australian media.

Reasonable Adjustments

SBS recognises that everyone is unique, and you might require some adjustments to ensure you have the best opportunity to apply and put your skills forward for consideration. If we can make some adjustments to the SBS recruitment/interview process to better enable you to shine, then please contact careers@sbs.com.au and let us know.

Adjustments include but are not limited to; alternative application methods, interview setups, physical requirements, guidance for trans or gender diverse applicants, specific interview availability times and more. To find out more about reasonable adjustments with SBS, please view our video here.

In addition, SBS is a proud member with the Hidden Disabilities Sunflower initiative, helping us create a workplace where people feel seen, understood, and supported.

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