Online Marketer in Sydney

Sprocket 365 is the digital workplace platform for Microsoft 365, built by Sope, a Microsoft Partner in Melbourne. Two products sit under the brand: Sprocket Studio and Sprocket Orbit.

Sprocket Studio gives SharePoint everything it should ship with: a real knowledge hub, a people directory that works, compliance tracking, onboarding and 40+ web parts. IT managers and SharePoint admins buy it, and it sells through Microsoft AppSource.

Sprocket Orbit is the wiki for IT teams and MSPs on Microsoft 365. Runbooks, fixes and how-tos are quick to write and quick to find, and the AI the team already uses can read and update them. It installs from the Teams Store and AppSource, allowing IT managers to try it with their team in an afternoon, with no sales call.

The role involves working across both products. You will not inherit a lengthy marketing plan but will receive two real SaaS products with paying customers worldwide, existing campaign data, direct access to the development team, and the freedom to determine what drives growth.

Your biggest priorities include:

• Brand messaging: Build a messaging framework for both products, including positioning, value propositions, proof points, key lines, and a tone guide.
• Paid acquisition: Run paid campaigns end-to-end across Meta, LinkedIn, and Reddit, managing targeting, copy, creative briefs, budgets, and analysis of test results.
• EDMs and trial nurture: Create product updates, release notes, and nurture sequences for customer and trial lists using HubSpot.

Additionally, you will be responsible for:

• Creating search and comparison content relevant to IT professionals.
• Participating genuinely in Reddit communities.
• Producing long, unscripted YouTube walkthroughs.
• Maintaining sharp listings on marketplaces and growing G2 reviews.
• Managing the company’s LinkedIn page and content.
• Setting up AI workflows and automations for content, ads, and reporting.
• Reporting monthly on performance metrics.

Success will be measured by:

• Orbit installs from the Teams Store and AppSource.
• Cost per install or lead on each paid channel.
• G2 reviews.
• EDM open, click, and unsubscribe rates.
• Follower and engagement growth on LinkedIn and YouTube.

We are looking for candidates with proven B2B SaaS marketing experience, familiarity with AI-native marketing, and a strong understanding of messaging and positioning. Experience with Meta Ads Manager and LinkedIn Campaign Manager is essential, along with the ability to create effective campaigns in HubSpot or similar platforms.

Nice to have skills include familiarity with Microsoft 365, SharePoint, Teams, and the MSP world, as well as basic design and video editing skills.

You will work alongside the product team who build Studio and Orbit, with access to necessary resources from day one. The position is a full-time independent contract for six months, with potential for extension, and can be based in Australia or fully remote.