Online Marketer in Melbourne

Sprocket 365 is the digital workplace platform for Microsoft 365, built by Sope, a Microsoft Partner in Melbourne. Two products sit under the brand: Sprocket Studio gives SharePoint everything it should ship with: a real knowledge hub, a people directory that works, compliance tracking, onboarding and 40+ web parts. IT managers and SharePoint admins buy it, and it sells through Microsoft AppSource. Sprocket Orbit is the wiki for IT teams and MSPs on Microsoft 365. Runbooks, fixes and how-tos are quick to write and quick to find, and the AI the team already uses can read and update them. It installs from the Teams Store and AppSource, so an IT manager can try it with their team in an afternoon, with no sales call.

The role involves working across both products. You won't be inheriting a 40-page marketing plan. You'll get two real SaaS products with paying customers around the world, existing campaign data, direct access to the people building them, and the freedom to work out what actually drives growth. Six months to sharpen how we talk about Sprocket, then put that message in front of the right people.

We're looking for an experienced, hands-on SaaS marketer who owns the work directly, rather than a marketing manager who mainly delegates. You'll use AI agents and automation to carry the volume, and keep your own judgement for the messaging and the calls on what's working.

Your biggest priorities are sharpening the messaging, running paid acquisition and improving EDM and trial nurture. You'll also own the wider program across content, Reddit, YouTube, LinkedIn and marketplaces, but we don't expect every channel to move at once.

Your priorities:

• Brand messaging: build a messaging framework for both products. Positioning, value props, proof points, key lines and a short tone guide.
• Paid acquisition: run our paid campaigns end to end across Meta, LinkedIn and Reddit. Targeting, copy, creative briefs, budgets and the read on what each test told us.
• EDMs and trial nurture: product updates, release notes and nurture sequences to our customer and trial lists, built and sent in HubSpot.
• Search and comparison content: articles and pages IT people actually search for.
• Reddit: genuine participation in the communities where IT people and MSPs talk shop.
• YouTube: long, unscripted walkthroughs IT people trust.
• Marketplaces and reviews: keep our AppSource and Teams Store listings sharp, and grow our G2 reviews.
• LinkedIn: our company page, plus content for the founders to post.
• Build your stack: set up the AI workflows and automations that keep content, ads and reporting moving.
• Report back: a simple monthly view of what is working.

How we'll measure it:

• Orbit installs from the Teams Store and AppSource, and trial teams that go on to pay.
• Cost per install or lead on each paid channel.
• G2 reviews.
• EDM open, click and unsubscribe rates.
• Follower and engagement growth on LinkedIn and YouTube, and referral traffic from Reddit.

You'll inherit existing Studio customers, past campaign results and an established Meta program. Orbit is earlier stage, so part of the first few months is setting acquisition benchmarks and finding the channels that repeat.

What we're looking for:

• Proven B2B SaaS marketing experience.
• AI-native marketing experience.
• Experience marketing to IT people, sysadmins or MSPs.
• Messaging and positioning work you can show.
• A strong writer who can explain a technical product in plain English.
• Hands on in Meta Ads Manager and LinkedIn Campaign Manager.
• Confident building and sending campaigns in HubSpot or a similar email platform.

Nice to have:

• Familiarity with Microsoft 365, SharePoint, Teams or the Microsoft partner ecosystem.
• Knowledge of the MSP world.
• Basic design and video editing skills.
• Experience with marketplace listings.

Who you'll work with:

You'll work alongside the product team who build Studio and Orbit. They're your go-to for demos, screenshots, product knowledge and fact checks.

How we'll support you:

• Access to HubSpot, the ad accounts and our social channels from day one.
• Brand assets, the existing Meta ad concept library and past campaign results.
• A clear brief on who Orbit is for, the problems it solves for them, and the messages we're testing.

Length: 6 months, with potential to extend. Arrangement: full-time independent contract, around 38 hours a week. Location: Australia or fully remote. Time overlap: most of your working day should overlap with Melbourne business hours (UTC+10/+11).