SONNY'S is a group strength training studio based in Windsor, Melbourne. We specialise in structured, progressive strength training delivered in a coached group environment.
Our approach is simple: strength comes first.
We combine progressive programming, quality coaching and a strong community to help members build strength, improve performance and achieve measurable results.
We are not traditional group fitness. Our sessions are structured around coaching, technical development and individual progression, while maintaining the energy and accountability of training alongside others.
About SONNY'S
SONNY'S is a group strength training studio based in Windsor, Melbourne. We specialise in structured, progressive strength training delivered in a coached group environment.
Our approach is simple: strength comes first.
We combine progressive programming, quality coaching and a strong community to help members build strength, improve performance and achieve measurable results.
We are not traditional group fitness. Our sessions are structured around coaching, technical development and individual progression, while maintaining the energy and accountability of training alongside others.
The Role
We are looking for a confident, knowledgeable and personable Strength & Performance Coach to join our coaching team.
Your primary responsibility is to deliver high-quality coaching across our strength, hybrid and conditioning sessions, ensuring every member receives individual attention within a group training environment.
We want coaches who can do more than demonstrate exercises and motivate a room. You need to understand movement, recognise technical faults, communicate effectively and help members progress over time.
Just as importantly, you will play a key role in creating the welcoming, connected environment that makes SONNY'S more than somewhere people come to train.
Key Responsibilities
1. Coaching & Session Delivery
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Deliver structured group strength, hybrid and conditioning sessions in line with SONNY'S programming.
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Coach members through compound movements, including squats, deadlifts, presses, rows, chin-ups and dips.
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Provide clear exercise demonstrations, technical cues and appropriate corrections.
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Adapt exercises and training loads to suit different abilities, experience levels and physical limitations.
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Manage session timing, equipment transitions and member flow to maintain a safe, organised training environment.
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Maintain high coaching standards regardless of class size, time of day or member experience.
2. Member Progression & Performance
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Understand and implement SONNY'S 12-week training blocks and progressive overload principles.
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Help members track and improve their strength, technique and performance.
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Encourage members to record training results and understand their progression.
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Recognise when members are ready to increase loads, modify exercises or adjust training intensity.
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Support members through performance testing and training milestones.
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Communicate relevant member progress, concerns and training limitations to the wider coaching team.
3. Member Experience & Community
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Build genuine relationships with members, learning their names, goals and training backgrounds.
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Create an inclusive, welcoming and supportive training environment.
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Make new members feel comfortable, informed and involved from their first session.
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Provide individual attention to members without compromising the overall group experience.
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Recognise member achievements and celebrate meaningful progress.
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Contribute positively to the culture and community of TEAM SONNY'S.
4. Studio Operations & Professional Standards
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Arrive prepared and ready to coach before each scheduled session.
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Understand the day's programming, equipment requirements and coaching priorities.
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Ensure the training floor is organised, safe and ready for members.
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Maintain studio cleanliness, equipment standards and presentation.
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Communicate professionally with members, management and fellow coaches.
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Attend relevant team meetings, training sessions and professional development opportunities.
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Follow SONNY'S operational procedures, safety standards and coaching expectations.
5. Member Engagement & Retention
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Develop strong relationships with members to support consistency and long-term engagement.
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Identify members who may need additional encouragement, guidance or support.
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Contribute to member check-ins and follow-up communication where required.
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Support new members throughout their onboarding and training journey.
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Help create an environment where members feel recognised, supported and accountable.
About You
Essential qualities
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Strong understanding of strength training principles and exercise technique.
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Confidence coaching compound lifts and working with different experience levels.
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Clear, effective communication and an approachable personality.
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Ability to manage a group while providing individualised coaching.
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Genuine interest in helping people improve their strength and performance.
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Reliable, punctual and professional.
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Willingness to receive feedback and continuously improve as a coach.
Qualifications & experience
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Certificate III and IV in Fitness, or relevant recognised qualifications.
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Current First Aid and CPR certification.
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Experience coaching strength training in a group or semi-private environment is highly regarded.
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Experience with progressive strength programming and hybrid training is advantageous.
What Success Looks Like
A successful SONNY'S coach consistently:
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Delivers technically sound, organised and engaging training sessions.
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Knows their members, understands their goals and supports their progress.
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Creates an environment where members feel comfortable asking questions and receiving feedback.
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Builds trust through coaching knowledge, consistency and genuine care.
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Works collaboratively with the wider team to maintain a consistent member experience.
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Contributes to a studio culture that encourages members to stay, progress and enjoy their training.
Why Work at SONNY'S?
At SONNY'S, coaching is more than running a workout.
You will be part of a strength-focused training environment with structured programming, established coaching systems and a community of members who genuinely want to improve.
We value coaches who take pride in their craft, invest in relationships and want to develop professionally.
Our goal is to build a coaching team that members trust, respect and look forward to training with.
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