Head of Go-To-Market & Growth Marketing in Sydney

At Software Co, we are not building isolated apps; we are architecting industry-defining, AI-native platforms across healthcare, construction, finance, and beyond. Each product we take to market has the ambition to become a category leader. We are seeking a Go-To-Market & Growth Leader - someone who doesn’t just “run campaigns,” but engineers growth systems and drives platforms from zero to scale with precision, speed, and creativity.

The Role

You will take ownership of the entire go-to-market engine for multiple platforms—planning, executing, and continuously optimising high-velocity growth strategies. This is not a traditional marketing role. This is a builder’s role. You will work alongside founders, product teams, and AI engineers to:

• Turn products into market leaders
• Turn bold ideas into measurable outcomes

What You Will Own

• Design and execute end-to-end GTM strategies for new and existing platforms
• Define ICPs, positioning, pricing strategy, and channel mix
• Launch products with speed, clarity, and impact

High-Velocity Growth Campaigns

• Build and scale performance marketing engines across:
• Google Ads (Search, Display, YouTube)
• Meta (Facebook, Instagram)
• Emerging and experimental channels
• Drive both paid and organic growth loops

Blitzscaling & Demand Generation

• Execute aggressive scaling strategies with strong unit economics
• Continuously test, iterate, and optimise campaigns
• Build systems that convert attention into sustained demand

Growth Infrastructure & Analytics

• Own the growth stack (tracking, attribution, funnel analytics)
• Define KPIs across CAC, LTV, conversion rates, retention
• Lead high-performing creative strategy across ads and content
• Develop messaging that cuts through noise and drives action
• Collaborate with design and content teams to produce world-class assets
• Work with an internal execution team (designers, media buyers, content creators)
• Bring structure, speed, and accountability to execution
• Scale teams as needed to match growth ambitions

Who You Are

You are not a conventional marketer. You are an operator, strategist, and builder. Proven track record of scaling products or companies through digital growth. Deep expertise in Google and Meta ecosystems (paid + organic). Experience managing significant ad budgets with strong ROI discipline. Strong understanding of funnels, conversion psychology, and growth loops. Data-driven, yet creatively aggressive. Comfortable operating in high-speed, high-ownership environments. Obsessed with outcomes—not activity.

What Makes This Role Different

• Autonomy at Scale: You will be trusted to own growth. No micromanagement. No bureaucracy.
• Real Budgets, Real Impact: You will have the resources and team required to execute at a high level.
• Multiple Platforms, Multiple Shots at Success: Work across a portfolio of products—each with the potential to scale significantly.
• Freedom to Execute Bold Ideas: If it works, we scale it. If it doesn’t, we learn fast and move forward.
• Direct Access to Leadership: Work closely with founders and decision-makers.

The Opportunity

This role is designed for someone who wants more than just a job. It is for someone who wants to:

• Build and scale category-defining platforms
• Operate at the intersection of AI, software, and growth
• Create measurable impact across multiple ventures
• Be part of a team aiming to build world-class technology businesses

If This Sounds Like You

We are looking for individuals who think: “Give me the product, the budget, and the team—and I’ll find a way to scale it.” If that resonates, we want to hear from you.