At a Glance
- Tasks: Lead social media strategies, mentor a team, and drive performance for diverse brands.
- Company: Dynamic marketing services firm focused on innovation and growth.
- Benefits: Leadership opportunities, training budget, and a seat at the table for new projects.
- Other info: Join a collaborative team that values feedback and continuous improvement.
- Why this job: Make a real impact in a creative role that blends strategy with performance.
- Qualifications: 7+ years in social media, strong analytics skills, and proven leadership experience.
The predicted salary is between 82800 - 101200 $ per year.
This is the seat for a strategist who can lead clients, mentor a team, and move the needle. You will shape social strategies, oversee creative, and own performance across a diverse roster of brands. Expect leadership, momentum, and visible impact.
Responsibilities
- Portfolio strategy and outcomes: Channel architecture, content pillars, experiments, and quarterly OKRs tied to revenue and pipeline.
- Creative direction: Clear briefs, hooks that travel, and vertical-first storytelling across Reels, TikTok, Shorts, and LinkedIn.
- Performance integration: Collaborate with the paid team to plan assets, create testing matrices, and allocate budgets that enhance CPA, CTR, and ROAS.
- Data and measurement: Define north-star metrics, dashboards, UTMs, testing roadmaps, and weekly review rhythms.
- People leadership: Mentor coordinators and creators, set QA standards, run rituals, and level up craft with structured feedback.
- Client leadership: Present with clarity to heads of marketing and founders, manage risk, guide crisis comms, and protect brand safety.
- Delivery excellence: Forecast resourcing, lock timelines, and keep multi-workstream programs on track without quality drift.
- Innovation and IP: Build playbooks, templates, and repeatable systems that scale. Turn wins into case studies.
- Growth: Shape proposals, join pitches, and expand scope through smart roadmaps and results.
Qualifications
- 7+ years in social across multi-brand portfolios.
- Track record of leading strategy that delivered measurable growth.
- Confident with analytics across native platform insights.
- Comfortable briefing and directing video, designers, creators, and editors.
- Strong client comms, facilitation, and stakeholder management.
- Proven experience owning budgets, resourcing, and performance targets.
What we are looking for
Decisive, data-literate, and creative. You balance brand with performance and know when to simplify. You rally teams, set clear goals, and deliver. We love a team player. You give open feedback, protect quality, and keep stakeholders aligned. You build repeatable systems that scale.
What we offer
- Leadership and ownership.
- Training budget for courses and conferences.
- A seat at the table on pitches and new product builds.
Position details
- Seniority level: Mid-Senior level.
- Employment type: Full-time.
- Job function: Marketing and Sales.
- Industries: Marketing Services.
Social Media Lead in Sydney employer: Social St. (Born Creators Group)
As a Social Media Lead, you'll thrive in a dynamic environment that champions creativity and innovation. Our company fosters a collaborative work culture where mentorship and professional growth are paramount, offering leadership opportunities and a training budget for continuous learning. Located in a vibrant area, we provide a unique chance to make a tangible impact across diverse brands while enjoying the benefits of a supportive team atmosphere.
Contact Details:
Social St. (Born Creators Group) Recruitment Team
