Run the marketing engine behind a growing portfolio of brands. Social, Shopify, email, launches, the works. This is a doing role, not a deck role.
We're Slyletica, a brand-building company. We've worked with 1,000+ product brands and generate $120M+ in client revenue. Now we're scaling our own portfolio across apparel, beauty, pet, and lifestyle, and we need someone to run the marketing on the ground.
We're hiring a Brand & Marketing Specialist to run the day-to-day marketing operations across that portfolio. The Managing Director sets the go-to-market strategy for each brand. You take that strategy and run with it: social calendars, Shopify operations, email marketing, brand launches, external agency coordination, and the day-to-day execution that turns strategy into results. You will work with brands such as Pet Culture Co, Slyletica, Derrimut and some exciting co-labs we have in the works.
This is a hands-on, exciting opportunity, where you will build Klavivo flow, film, edit and post content yourself. You'll be the one to bring these brands to life.
Your Role:
- Social content: you're running the content calendar across our brand portfolio, scheduling, posting, watching engagement, and keeping each brand sounding like itself.
- Content creation: shooting and editing the low-fi stuff yourself (BTS, day-in-the-life, product flat-lays, Reels, carousels, statics). The big brand campaigns are outsourced to agencies, you brief them and keep them on track.
- Shopify: setting up products, managing landing pages for launches, tweaking collections, running sales and discounts, the odd theme tweak.
- Email: building and running the flows (welcome, abandoned cart, post-purchase) plus campaigns.
- Launches: owning brand launches, drops, pop-up events, and partnerships start to finish. You're the one making sure the moving parts actually move, and that launches land on time.
- Coordination: working closely with brand owners, founders, and our external creative agencies.
- Our own story: telling Slyletica's story too, case studies, client wins, founder testimonials.
Who You Are:
You've spent 4+ years as a Marketing Coordinator, Brand Coordinator, or similar, ideally juggling more than one brand at a time in D2C, fashion, beauty, pet or lifestyle.
- You are confident and know your way around Shopify, Klaviyo or similar, Social schedulers, Canva and AI tools.
- Your comfortable shooting and editing on your phone and on the fly. (Able to edit on CapCut, Premiere or similar).
- You are comfortable being given a strategy and executing it.
- You are excited to help build campaigns and see them go live.
- You can hold three or four brands in your head at once and switch context.
- You are eager to be on-site in the office 4-5 days a week to capture the action, our content is real.
- You are able to train and coach new founders in our community on their brands.
Ideal but not essential (We can teach you):
- Experience launching new D2C brands from scratch (coming soon page through to first month of sales).
- Experience writing or producing B2B credibility content (case studies, LinkedIn, brand storytelling).
- Experience working with external creative agencies and briefing them well.
- Experience working at a multi-brand group before.
What in it for you:
- Full-time, salaried position, based at our Melbourne HQ in Windsor.
- Work closely with Founders and Managing Director's on Brands.
- Help shape new founders brands and campaigns.
- A portfolio with a variety of brands to work across, not one client on repeat.
- A team of senior people around you (Founder, Content Lead, Product & Sourcing Lead, Sales), so you're never doing this alone.
- Room to grow into a Marketing Lead or Marketing Manager role as the portfolio scales.
