VP of Product, Growth in Sydney

Please note: this is a Growth role in the traditional sense, sitting at the intersection of Product and Marketing. It is not a Sales/Commercial role.

Thanks for stopping by and learning more about this role at Sitemate! We’d love to hear from you.

Brief overview of this role:

• Reports to: CEO
• Level: VP (M12 on Sitemate's career framework)
• Location: Sydney, Australia or Melbourne, Australia. Hybrid, 2 days in office
• Team: 3 engineers, reporting directly to you. You'll shape how the team grows from here
• Remuneration: AUD 220,000 - AUD 240,000 (excl. Super)

About Sitemate

Sitemate builds best-in-class software and AI agents for the built world, helping construction, infrastructure and industrial companies work smarter and faster. Our mission is to multiply the engineering power of the built world. Storm is the #1 data capture agent for the front line of the built world - converting audio, photos and videos into clean structured records. With conversational support in-app and across SMS, Whatsapp and phone calls, Storm is shifting front line workers from paperwork and clunky digital forms, to natural language and multi-channel data capture.

Our core platforms are Dashpivot (safety, quality and field reporting), Gearbelt (fleet and asset management), Flowsite (no-code integrations), and the Sitemate mobile app for every worker on site. We have strong product-market fit, generating thousands of new leads per month through word of mouth and organic channels. We are backed by Blackbird, with 200 people across 18+ countries and entities in Australia, the UK, the US and Canada.

Why this role exists now

Sitemate's funnel moves two ways. The account team drives adoption and expansion through people. The product drives it through acquisition, activation, retention and referral, across the homepage, microsites, new product sites on the way, and the platform itself. This role owns the product side. It's a new seat, with a team of 3 engineers already in place. You'll set Growth's KPIs and SLAs, the instrumentation and the experiment cadence. You'll also agree the boundary with Marketing and GTM, and decide how the team grows.

The role

Sitemate's VP of Product, Growth owns acquisition, activation, retention, referral and revenue (AARRR), and the conversion rate between every stage. Growth sits where product and marketing meet. It doesn't carry a sales or revenue-closing number. You report to the CEO and run a lean team, so you make experiment and funnel calls yourself. At Sitemate, managers are player-coaches at every level, including the executive team. You'll represent Growth to the CEO and the executive team, and turn company strategy into a ranked Growth plan.

What you own

• The funnel. All five stages, from acquisition to revenue, across the product, homepage, microsites and product sites, and the conversion rate between them.
• Funnel instrumentation. What gets tracked, how each stage is defined, and whether the data can be trusted.
• Product signals. Turning product, marketing and CRM data into signals the account team acts on.
• The boundary with the account-led motion. GTM drives adoption and expansion through the customer-facing teams. You drive it through the product.
• The Growth org. The current team of 3 and its growth.
• The Growth operating cadence. Growth's KPIs and SLAs, multiple experiments a week, and quarterly planning.
• Growth's AI adoption. Setting the adoption target, deciding what gets automated first, reporting the measured gain to the executive team.

Who you work with

• CEO. Your manager and your executive peer.
• VP of Marketing. Your closest partner.
• Marketing Ops. Routes the signals Growth builds.
• GTM leadership. Sales and Customer Success run the account-led motion.
• EPD leadership. Product and Engineering own the roadmap.
• Growth engineers. Your team of 3.
• Operations. Your partners on org design, levelling, compensation and hiring.

What needs to happen

• Scale product signals and the customer data platform behind them.
• Bring experimentation into Growth.
• Set Growth's KPIs and SLAs.
• Find the biggest constraint.

What success looks like

• By 90 days: You’re making experiment and funnel calls personally.
• By 6 months: All five funnel stages are tracked end to end.
• By 12 months: The funnel converts measurably better at the stages you prioritised.

Day-to-day

• Personally make and defend experiment calls across the funnel.
• Make the promote, refine or kill call on product signals.
• Own instrumentation rigour across the funnel.
• Run quarterly Growth initiative planning.
• Build and run AI tooling and agentic workflows in Growth.
• Hire and coach the Growth team.
• Represent Growth to the CEO and executive team.

How we build

Our Operating Principles are non-negotiable behavioural standards, written down and used in reviews.

Who this role is for

• You’ve owned growth or product end to end.
• Given conversion data, you find the biggest constraint fast.
• You run experiments at pace.
• You’re comfortable with plenty of experiments failing.
• You hold a specific view on where product-led ends and account-led begins.
• You’ve built or run an agentic workflow or piece of growth infrastructure with AI tooling yourself.
• You thrive building the operating model for a young function.

Who this role is not for

• You’re looking for a sales, revenue-closing or commercial leadership role.
• Your instinct on a weak funnel is to buy more traffic.
• You’d want a full audit before touching a live, revenue-impacting problem.
• You treat AI tooling as someone else’s job.
• You need a settled structure and established process to deliver consistently.

Skills and tools

• Must have: Growth or product leadership experience, ideally through a comparable growth-stage transition.
• Nice to have: Vertical tech background.
• Essential tools: AI Coding Tools, Project Management Tools.

Read before you apply

These are public, and they are how we actually operate. Candidates who have read them tend to have better conversations with us.

Life at Sitemate

Full transparency: monthly all-hands share metrics, hiring plans and financial performance. Player-coach leadership at every level, including the executive team. Global team across Australia, the UK, the US and Canada.