VP of Marketing in Sydney

Thanks for stopping by and learning more about this role at Sitemate!

Brief overview of this role

• Reports to: CEO
• Level: VP (M12 on Sitemate's career framework)
• Location: Sydney, Australia. Hybrid, 2 days in office
• Team: 7 people across five areas - Performance Marketing, Content Engineering, Marketing Design, Marketing Operations and Product Marketing.
• Remuneration: AUD 220,000 - AUD 240,000 (excl. Super)

About Sitemate

Sitemate builds best-in-class software and AI agents for the built world, helping construction, infrastructure and industrial companies work smarter and faster. Our mission is to multiply the engineering power of the built world.

Why this role exists now

We've rebuilt our demand generation engine for the AI era - playbooks that are predictable and channels that convert. Now, we need someone to scale it across organic (SEO + AEO) and paid (primarily Google Adwords and Meta retargeting).

The role

Sitemate's VP of Marketing owns global demand generation execution across multiple interconnected workstreams: marketing design, product marketing, performance marketing, social media marketing, marketing operations and content engineering.

What you own

• The performance of the demand generation engine.
• The marketing org.
• The marketing operating cadence.
• The boundary with product-led growth.
• Marketing's AI adoption.

Who you work with

• CEO.
• VP of Growth.
• Function leads (Performance Marketing, Content Engineering, Marketing Design, Product Marketing).
• Operations.
• GTM leadership.
• EPD leadership.

What needs to happen

• Build reliable turnaround infrastructure between Product Marketing and Design.
• Continue the content roadmap.
• Improve search engine and answer engine brand visibility.
• Keep performance marketing compounding.
• Build out marketing operations as real infrastructure.

What success looks like

• By 90 days: You're already making campaign, content, and channel calls personally.
• By 6 months: The number of marketing-qualified leads converting into real sales pipeline is measurably up.
• By 12 months: The engine is pulling in measurably more ways than it did when you joined.

How we build

Our Operating Principles are non-negotiable behavioural standards, written down and used in reviews.

Who this role is for

• You've led marketing through a high-growth, high-change period before.
• You thrive with ambiguity.
• You have a track record of diagnosing the real constraint behind underperformance.
• You're comfortable being the single accountable owner on cross-functional work.
• You lead by example.

Who this role is not for

• You'd want a full audit before proposing any change.
• You rely primarily on a team or agency for campaign decisions.
• You'd treat AI-driven search as a checkbox add-on.
• Your instinct on underperformance is to increase spend or add channels.
• You need very stable, clearly defined reporting lines.

Skills and tools

• Must have marketing leadership experience.
• SaaS experience.
• Demand generation experience.
• Content marketing experience.
• Performance marketing experience.
• Technical fluency in attribution and conversion tracking.

Nice to have

• Vertical tech background.
• Experience building or owning marketing websites.
• Growth experience.

Essential tools

• WordPress/Content Management Systems.
• AI Coding Tools.
• Project Management Tools.
• Google Analytics.
• Google Search Console.
• Bing Search Console.
• Meta channels.
• Google Sheets.

Read before you apply

These are public, and they are how we actually operate. Candidates who have read them tend to have better conversations with us.

Life at Sitemate

• Full transparency: monthly all-hands share metrics, hiring plans and financial performance.
• Player-coach leadership at every level.
• Global team across Australia, the UK, the US and Canada.
• Sydney HQ.
• Equity, 20 days annual leave plus sick, carer's and compassionate leave.

Compensation Range: A$220K - A$240K