Customer Marketing Manager in Melbourne

The Customer Marketing Manager turns our customers into our most powerful growth engine. You'll build and run a customer advocacy program that mobilises enthusiastic customers to share their experiences on Google, G2 and other key review platforms, while developing a network of customer champions who speak on our behalf. Working closely with key stakeholders, you'll create programs that deepen engagement, drive retention and expansion, and generate referrals.

The Customer Marketing Manager, APAC turns Simpro and AroFlo customers into our most powerful advocates. You'll design and execute programs that spark customer excitement, amplify our brand reputation across Australia, New Zealand and the wider APAC region, and make it easy and rewarding for customers to become vocal champions. Reporting to the Director, Growth Marketing in Australia, you'll be part of the Simpro Group global marketing team, partnering with regional Account Management and Sales, and working with stakeholders in other regions to share best practice and align programs globally.

Responsibilities

• Develop and execute customer marketing strategies for Simpro and AroFlo customers in APAC.
• Partner with APAC Account Management to identify advocates, support customer engagement and create marketing opportunities that strengthen relationships.
• Build and grow customer champion programs for Simpro and AroFlo, including recognition, rewards and a local reference pool for sales.
• Design and run referral programs that turn satisfied customers into a reliable source of new business.
• Own and optimise the APAC review strategy for both brands, running campaigns to grow reviews on Google, G2, Capterra and regional platforms such as ProductReview.com.au.
• Plan and deliver customer webinars for APAC audiences that showcase best practice and feature local customer voices.
• Own the planning and execution of APAC customer events, including user groups and roadshows.
• Identify and manage sponsorships at regional industry and trade association events.
• Produce customer content for Simpro and AroFlo, including case studies, testimonials, videos and success stories.
• Localise global customer marketing programs and content for Australian, New Zealand and wider APAC audiences.
• Share APAC customer insights with regional and global product, marketing and sales teams.
• Collaborate with Simpro Group marketing stakeholders in other regions to align strategy, share learnings and contribute to global campaigns.
• Ensure consistent customer messaging for each brand across APAC and global teams.
• Track and report on program performance, including review volume and ratings, referral pipeline, advocate participation and event engagement.

This job description is not an exhaustive list of duties and may be modified at the discretion of Simpro Group.

What You'll Bring

• 3-5+ years of experience in customer marketing, customer advocacy, or a related B2B marketing role with proven ability to manage customer programs and communications.
• Strong project management and excellent communication skills.
• Experience with marketing and CRM tools like HubSpot, Salesforce, and G2, and a track record of executing B2B email marketing campaigns.
• Highly organized and detail-oriented with a data-driven mindset and analytical skills.
• Collaborative and adaptable self-starter with a high degree of initiative and willingness to work with global stakeholders.

Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments. We embrace and support culture diversity and Equal Employment Opportunity. Aboriginals, Torres Strait Islanders and minority groups are encouraged to apply.