Brand Activation Manager in Melbourne

Miele is a globally trusted premium brand, renowned for its commitment to quality, innovation and timeless design. With over a century of heritage and a reputation for excellence, Miele continues to set the benchmark in customer satisfaction and product performance. At Miele Australia, we invest in our people and foster a collaborative, high-performance culture focused on continuous improvement.

This is an exciting opportunity to join Miele Australia in a pivotal Brand Activation role, responsible for delivering best-in-class brand and customer activations across retail, trade, and digital channels. You will play a key role in strengthening Miele’s brand health, improving activation ROI and positioning Miele as a best-in-class partner for retail and trade. Working cross-functionally with Brand, Category, Sales and Media teams, this role offers strong visibility and the opportunity to make a meaningful commercial impact.

What You’ll Be Doing

• Plan, develop and execute national brand and customer activation strategies across retail, online and trade channels
• Lead end-to-end activation delivery including briefing, creative development, budget management, execution and post-campaign analysis
• Partner with Category and Sales teams to build tailored activation plans aligned to customer strategies
• Deliver compelling consumer experiences through campaigns, events, partnerships and digital activations
• Manage the activation calendar, ensuring alignment with brand guidelines and national objectives
• Monitor market trends, competitor activity and consumer behaviour to inform activation strategy
• Own activation budgets including forecasting, ROI tracking, PO management and invoice reconciliation
• Measure and report on performance, generating insights and recommendations to optimise future activity

What We’re Looking For

• Experience in brand activation, shopper marketing or integrated marketing ideally within FMCG, retail or consumer goods
• Strong commercial acumen with the ability to link brand activity to sales performance and ROI
• Proven experience delivering campaigns end-to-end with multiple stakeholders
• Strong analytical capability with confidence working with data and performance metrics
• Collaborative communicator with the ability to influence cross-functionally

What’s in it for you?

• Exposure to a full-suite marketing function within a globally recognised brand.
• A supportive and collaborative culture that champions learning and development.
• Hybrid flexibility, career progression pathways, and a chance to grow within a values-driven business.

Join a values-led business where innovation, quality and people matter. This is more than a job, it's an opportunity to make a mark on an iconic brand.

If you're ready to take on an exciting challenge and contribute to a sustainable future, we'd love to hear from you!