Overview
We're looking for a commercially minded Integrated Marketing Manager to join our team and help bring our brands to life across the Australian/New Zealand market. Working closely with the GM of Marketing, you'll play a key role in planning, executing and optimising integrated marketing campaigns that support product launches, commercial priorities and customer growth.
Responsibilities
- Driving the planning and execution of integrated marketing campaigns across retail, digital, eCommerce and customer experience channels.
- Leading go-to-market activity for new product launches, promotional campaigns and category initiatives, ensuring seamless delivery across multiple touchpoints.
- Translating global marketing strategies into locally relevant campaigns that resonate with the Australian/New Zealand market.
- Partnering with Product, Sales and global marketing teams to align marketing activity with commercial priorities and business objectives.
- Managing campaign briefs and collaborating with creative, digital and agency partners to deliver high-quality marketing initiatives on time and within budget.
- Monitoring campaign performance, analysing results and providing insights and recommendations to continuously optimise marketing effectiveness.
- Contributing to annual marketing plans, campaign calendars, budget management and reporting to support strategic decision-making.
- Identifying opportunities to improve marketing processes, campaign performance and customer engagement through data-driven insights and a continuous improvement mindset.
Skills
- 4-6 years' experience in a generalist or product marketing role within a consumer, retail or premium brand environment.
- Exposure to multi-channel marketing campaigns across digital, retail and eCommerce.
- Strong project coordination and stakeholder management skills.
- An analytical and commercial mindset with the ability to interpret campaign performance and identify opportunities.
- Excellent communication skills and a proactive, solutions-focused approach.
- A tertiary qualification in Marketing, Business or a related discipline.
How To Apply
Please click 'Apply' button now.
Integrated Marketing Manager employer: Sharp & Carter
At Sharp & Carter, we pride ourselves on fostering a dynamic work culture that values collaboration and professional growth. As a Group Accountant, you'll enjoy a supportive environment that encourages innovation and offers opportunities for career advancement, all while working in the vibrant landscape of Australia. Our commitment to employee well-being and development makes us an exceptional employer for those seeking meaningful and rewarding careers.
