Digital Marketing Specialist in Canberra

Job Description

This is a remote position.

• Digital Marketing & Growth Specialist
• Core Responsibilities
• Plan, create, and schedule social media content across Instagram, Facebook, and Linked In.
• Edit short-form vertical videos using Cap Cut or similar tools.
• Create engaging graphics for social media, email, and web assets using Canva.
• Write compelling copy for social media, blogs, landing pages, and email campaigns.
• Conduct keyword research and implement on-page SEO, including keyword mapping, meta titles and descriptions, headings, internal linking, and image alt text.
• Monitor SEO performance using Google Search Console and GA4, identify opportunities, and implement continuous improvements.
• Plan, manage, and optimise Google Ads campaigns, including Search and Performance Max campaigns, budget management, keyword optimisation, ad copy testing, and conversion tracking.
• Monitor and report on website, SEO, and paid advertising performance using GA4 and other marketing tools, providing actionable insights and recommendations.
• Manage the Google Business Profile and online reputation.
• Build and manage email campaigns and automation sequences once the CRM is implemented.
• Prepare weekly and monthly marketing performance reports covering SEO, paid advertising, website traffic, lead generation, and social media performance.
• Collaborate with the web development team to implement SEO and digital marketing improvements.
• Leverage AI tools and AI agents to improve productivity while ensuring all content and campaigns meet quality, accuracy, and brand standards.

Requirements

• Required Skills & Experience
• 3+ years of hands-on experience in digital marketing.
• Excellent written and spoken English.
• Strong experience with Meta Business Suite and Meta Ads Manager.

• Intermediate Google Ads skills, including

• Campaign setup and optimisation
• Bidding strategies
• Keyword management
• Conversion tracking
• Performance analysis

• Intermediate SEO skills, including

• Keyword research
• On-page optimisation
• Google Search Console
• SEO performance monitoring
• Proficiency in Google Analytics 4 (GA4) for analysing website and campaign performance and identifying optimisation opportunities.
• Strong copywriting skills across social media, blogs, landing pages, and email marketing.
• Strong Canva skills and experience with short-form video editing using Cap Cut or similar tools.
• Experience managing Google Business Profile.
• Confident using AI tools such as Chat GPT, Claude, or Gemini, as well as AI agents, in daily marketing workflows.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable recommendations.
• Ability to work independently from a content calendar and marketing playbook with minimal supervision.
• Excellent organisational and time-management skills with the ability to manage multiple projects simultaneously.
• Advantageous
• Previous experience working with Australian clients.
• Experience in healthcare, aged care, NDIS, or disability sectors.
• Experience with Zoho, Hub Spot, or other CRM platforms.
• Experience with email marketing automation and customer journey development.
• Experience using Looker Studio to create marketing dashboards.
• Experience managing lead generation campaigns.
• Basic understanding of technical SEO and the ability to collaborate effectively with web developers on SEO implementation.
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