Senior Marketing Associate – Search & AI in Melbourne

At SEEK, we serve a noble purpose: to help people live more fulfilling and productive working lives and to help organisations succeed. By joining us, you’ll be part of a multi-national technology business that is far-reaching with a start-up working culture that focuses on a set of collaborative values and appreciates dynamic cultures. SEEK is a place where potential meets possibility – it’s where your career aspiration and our purpose can make great things happen.

The Senior Marketing Associate, Search is a fixed-term role of approximately 10 months, covering maternity leave from November 2026. It reports into the Senior Marketing Manager, Performance Media, who leads SEEK’s paid search, paid app and app store optimisation across APAC. The role has two halves. The first is hands-on ownership of SEEK’s hirer paid search in Australia and New Zealand. The second is leading the team’s AI programme: building the agents, automation and ways of working that take the manual checking, auditing and reporting out of performance media, and helping the wider team adopt them.

Key Responsibilities

• Own day-to-day management of SEEK's hirer paid search campaigns across AU and NZ, including bid strategy, budget pacing, and ad execution.
• Run structured campaign experiments (bid strategies, structure, ad copy, landing pages) from hypothesis to readout, partnering with country marketing and product teams to keep improving account performance.
• Develop and refine keyword and audience strategy using Google Ads, SA360 and competitive tools, turning market signals into account decisions.
• Analyse campaign performance, contribute to team reporting and dashboards, and present clear insights and recommendations to stakeholders.
• Lead the Performance Media AI programme, owning the roadmap, prioritisation and coordination across the team to avoid duplicated work.
• Build and maintain AI agents and automations (e.g. Claude, Glean, Google Ads API/MCP) to streamline campaign audits, quality checks, pacing alerts and reporting.
• Help teammates and adjacent marketing teams adopt AI through demos, playbooks and hands‑on support, sharing learnings across APAC marketing.
• Work closely with Performance Media, APAC marketing, product and data teams to ensure aligned marketing strategies.
• Keep pace with Google Ads, SA360 and AI tooling developments, bringing useful innovations into the team's ways of working.

The Performance Media team sits within SEEK’s APAC Marketing team and is responsible for SEEK’s paid search, paid app and app store optimisation across the APAC markets. The team plans, runs and optimises media for both candidates and hirers, leveraging 1st party data, and oversees performance monitoring, pacing and reporting through a shared reporting standard and dashboards.

Qualifications Skills and experience

• 4+ years' digital marketing experience, with strong hands‑on paid search management.
• Skilled in Google Ads and SA360, with advanced Excel/Google Sheets ability.
• Practical experience using generative AI tools (Glean, Claude, ChatGPT, Gemini) to improve real marketing work, with examples to share.
• Proven track record running complex search campaigns for large brands with sizeable budgets.
• Strong analytical skills, able to turn campaign data into clear insights and recommendations.
• Good understanding of how different marketing channels and customer segments drive business outcomes.
• Sound judgement and decision‑making, comfortable testing, learning and pivoting.
• Able to think strategically while executing effectively day‑to‑day.
• Strong stakeholder management skills, able to juggle competing priorities across teams.
• Clear communicator, able to simplify technical/AI concepts and give concise, useful feedback.
• Creative and resourceful, happy to challenge convention to get things done.
• Outcome‑driven, detail‑oriented, and able to work autonomously under pressure.

Other Skills and Experience

• Experience with GA4, Adthena, or Looker Studio.
• Experience building AI agents, automations, or working with Google Ads scripts/API.
• Familiarity with version control tools (e.g. GitHub) for scripts and AI assets.
• Background in B2B, marketplace, or hirer/employer‑focused marketing.
• In‑house/brand‑side marketing experience.
• Strong prioritisation skills aligned to business needs.
• Confidence to respectfully challenge the status quo.

At SEEK, we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart. We know teams with diverse ideas, experiences and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such, we welcome applications from people with diverse backgrounds and life experiences, especially as they relate to gender, sexual identity, culture, faith, disability and life stages.