Brand & Marketing Manager in Sydney

Join an exciting time for a growing Australian multi-site food retail business with more than 50 stores nationally and further expansion ahead. This is a hands-on Brand & Marketing Manager role for someone who enjoys being close to the work. You will take ownership of the day-to-day marketing agenda across a national store network, working closely with senior leadership, Operations and an appointed external branding and marketing agency.

You will work closely with an external agency that will help shape the broader brand and marketing strategy. Your role is to ensure that strategy is translated into practical, well-executed campaigns, customer activity and consistent brand delivery across the business. We are looking for a strong marketing operator who can manage multiple campaigns, coordinate agencies and suppliers, work with Operations, support new-store launches and keep the marketing engine moving.

The Role: You will take responsibility for the day-to-day execution of brand and marketing activity across the business. Your responsibilities will include:

• Implementing agreed brand positioning, guidelines and tone of voice across all customer touchpoints
• Managing annual, quarterly and monthly marketing calendars
• Coordinating promotional, seasonal, product and customer marketing campaigns
• Translating approved agency strategy and recommendations into clear implementation plans
• Managing campaign briefs, timelines, deliverables, approvals and suppliers
• Coordinating digital marketing, website content, social media and paid activity
• Managing local-area marketing across the store network
• Leading marketing activity for new-store openings
• Working closely with Operations to ensure campaigns can be executed effectively at store level
• Providing concise, commercially relevant reporting to senior management

The role is strongly execution-focused, but you will still need the experience and judgement to challenge agency recommendations where timing, practicality or commercial relevance requires it.

What we are looking for:

• 6–10+ years of progressive marketing experience
• Experience in a hands-on Marketing Manager or similar role
• Demonstrated experience executing integrated brand and marketing campaigns
• Experience managing external creative, branding, digital or integrated agencies
• Strong project management capability
• Good working knowledge of digital marketing, social media and customer communications
• Commercial awareness, including budget management and campaign performance
• Strong stakeholder management and communication skills
• The ability to work independently, take ownership and manage multiple priorities
• Experience in QSR, fast casual dining, food retail, hospitality, multi-site retail or consumer brands will be highly regarded.
• Proven capability in supporting new-store openings, local-area marketing, franchise networks or growing company-owned store networks would be particularly relevant.

Why this role? You will be joining an established Australian food retail business with more than 50 stores nationally and a clear growth agenda. There is genuine scope to influence how the brand is executed across the network, improve the consistency and commercial effectiveness of marketing activity, build repeatable processes for future store openings and work alongside an external agency to turn strategy into action. The successful candidate will have visibility across brand, campaigns, digital, customer engagement and store growth, making this a broad marketing role with tangible commercial impact. If you are an experienced marketing operator who enjoys making things happen and seeing strategy translated into real customer and business outcomes, this is worth a conversation.