1919 Master Lanzhou Beef Noodle is looking for an execution-focused Marketing Manager ready to build something real — driving brand presence, customer engagement and growth across our rapidly expanding national network. This is a genuine ownership role: you'll shape marketing end-to-end, from strategy through to store-level execution, leading a small, lean team with 1 direct report. You're equally energised equally energised by big-picture thinking and getting things done on the ground, as we scale toward significant national expansion.
Key Responsibilities
- Develop and execute the annual marketing plan, driving brand positioning and consistency across our multi-brand portfolio
- Manage the NPD Stage Gate process and lead new product and menu launches
- Plan and deliver national marketing campaigns across digital, social, in-store and local channels
- Drive digital and social strategy, including culturally relevant campaigns for Chinese-speaking customers (WeChat, Xiaohongshu)
- Build relationships with shopping centre management to secure brand exposure and promotional opportunities
- Support Local Area Marketing and new store openings across 40+ sites nationally
- Manage the marketing budget with a clear focus on ROI and commercial impact
- Track campaign performance weekly and report on brand sentiment, NPS and customer feedback
Required Experience
- Bachelor's degree in Marketing, Communications, Business or related field
- 4–7 years' marketing management experience in hospitality, QSR, retail or multi-site business
- Proven success in campaign management, digital marketing and brand strategy
- Strong commercial mindset with a clear focus on sales impact and ROIStrong commercial mindset with a clear focus on sales impact and ROI
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Marketing Manager — QSR in Melbourne employer: seek.com.au
Join a dynamic boutique Chartered Accountancy firm located in the heart of the CBD, where you will thrive in a supportive work culture that values professional growth and flexibility. With opportunities to engage in diverse accounting, taxation, and advisory projects, you'll benefit from ongoing training and the ability to work remotely after your initial onboarding. This is an excellent opportunity for those looking to advance their careers while enjoying a balanced work-life environment.
