Digital Marketing & Content Specialist – E-Commerce
Digital Marketing & Content Specialist – E-Commerce
Build the marketing and content behind a new online store.
Location: Hybrid Type: Full-time, permanent
Key selling points
• Shape a new online brand's marketing from day one
• A broad role: SEO, email, content and merchandising
• Backed by an established Australian home improvement group
The opportunity
An established Australian home improvement group is launching a new direct-to-consumer e-commerce business. The website is being built now, and we are putting together a small, multi-skilled founding team to launch it and grow it. This is a rare chance to build a brand's online presence from the ground up, with the backing of an established business behind you.
The role
You will own how customers find us and what they see when they arrive. That covers SEO, email, promotions, content and on-site merchandising. You will also keep a close eye on sales performance and help look after our customers.
What you'll do
• Plan and deliver SEO across product and category pages
• Plan and run promotions and marketing email campaigns
• Merchandise the website and create product visualisations
• Design web banners and write blog content
• Create content for social media
• Report on sales and site statistics, and turn the numbers into action
• Manage customer accounts and invoices, and respond to customer emails and calls
What you'll bring
• Experience in e-commerce or digital marketing
• Hands-on SEO and email marketing skills
• Strong writing skills and a good visual eye, with design tools such as Canva or Adobe
• Experience with WordPress or WooCommerce, and comfort with analytics and reporting
• Organised, detail-focused and customer-minded
• Home improvement, homewares or furnishings experience is a plus
What's on offer
• A founding role where your work is visible from launch day
• Variety, autonomy and a small team that moves quickly
How to apply
Submit application through Click Applyby 23rd October, 2026.
This is a confidential search. All applications are treated in strict confidence, and the company will be named to shortlisted candidates
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Founding E‑commerce Marketing & Content Specialist in Melbourne employer: seek.com.au
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