At a Glance
- Tasks: Plan and optimise lead generation campaigns on Meta and Google, from idea to execution.
- Company: Join a dynamic team focused on innovative digital marketing strategies.
- Benefits: Competitive salary, flexible work hours, and opportunities for professional growth.
- Other info: Be part of a creative environment that values data-driven decisions and innovation.
- Why this job: Make an impact by crafting high-converting copy and optimising ad funnels.
- Qualifications: 3+ years in digital advertising, strong copywriting skills, and experience with Meta Ads.
The predicted salary is between 63000 - 77000 $ per year.
Digital Marketing Specialist (Lead Generation & Copywriting)
Plan, launch and optimise lead generation campaigns across Meta (primary) and Google.
Manage campaigns end-to-end, from idea to execution, testing and reporting.
Write high-converting copy for ads, landing pages, emails and nurture sequences.
Build and improve ad funnels that move leads from click → opt-in → conversion.
Test hooks, audiences, offers and messaging to improve performance.
Analyse campaign results and clearly explain what's working and why.
Key responsibilities
- Plan, launch and optimise lead generation campaigns across Meta and Google
- Manage campaigns end-to-end, from idea to execution, testing and reporting
- Write high-converting copy for ads, landing pages, emails and nurture sequences
- Build and improve ad funnels that move leads from click → opt-in → conversion
- Test hooks, audiences, offers and messaging to improve performance
- Analyse campaign results and clearly explain what's working and why
About you
- 3+ years experience in digital advertising and lead generation
- Strong experience with Meta Ads (Google highly regarded)
- Proven ability to build and optimise lead generation funnels
- Strong copywriting skills with a focus on conversion
- Understanding of the buyer journey and how messaging changes at each stage
- Confident working with data, metrics and performance insights
- Comfortable using AI tools to improve speed and output
- Self-starter who can take campaigns from idea → launch → optimisation
- #J-18808-Ljbffr
Digital Marketing Specialist employer: seek.com.au
Join a dynamic boutique Chartered Accountancy firm located in the heart of the CBD, where you will thrive in a supportive work culture that values professional growth and flexibility. With opportunities to engage in diverse accounting, taxation, and advisory projects, you'll benefit from ongoing training and the ability to work remotely after your initial onboarding. This is an excellent opportunity for those looking to advance their careers while enjoying a balanced work-life environment.
