Forming part of the leadership team, this is a pivotal role and will be fully responsible for leading a small, onsite and offsite talented Digital Marketing team. You will be responsible for the group's digital performance, overseeing all Digital Marketing Offerings including Strategy, Data Analytics, Paid Media, SEO, Content, Social, Marketing Automation, Affiliate partnerships, Personalisation, CRO and other associated areas. You will also lead the marketing calendar with fresh ideas and support for the marketing team to execute.
Key responsibilities
Lead the Digital Marketing team and oversee all digital marketing offerings including Strategy, Data Analytics, Paid Media, SEO, Content, Social, Marketing Automation, Affiliate partnerships, Personalisation, and CRO
Lead the marketing calendar with fresh ideas and support for the marketing team to execute
Drive and own internal and external meetings with well-structured briefing processes, methodologies, presentations, and professionalism
Ensure accountability, high standards and constantly drive improvement from your team and supplier partners and agencies
Make sound, data-driven decisions using Analytics tools
Deliver maximum ROI for the business
Foster and deliver strategic initiatives to drive differentiation, innovation and growth
About you
Experienced and innovative E-Commerce & Marketing manager
Ideally some agency experience
Demonstrated minimum 3 years leading the E-Commerce/Digital of a growing B2C or D2C discretionary products business
Proficient in both strategic and tactical communication across various levels internally, as well as external supplier partners and agencies
Entirely proficient with Analytics tools
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E-Commerce & Digital Manager in Brisbane employer: seek.com.au
Join a dynamic boutique Chartered Accountancy firm located in the heart of the CBD, where you will thrive in a supportive work culture that values professional growth and flexibility. With opportunities to engage in diverse accounting, taxation, and advisory projects, you'll benefit from ongoing training and the ability to work remotely after your initial onboarding. This is an excellent opportunity for those looking to advance their careers while enjoying a balanced work-life environment.
