At a Glance
- Tasks: Drive performance marketing and optimise paid media for sustainable DTC brands.
- Company: Innovative Australian D2C group focused on sustainability and reducing waste.
- Benefits: Competitive salary up to $180K, hybrid work model, and direct access to leadership.
- Other info: Opportunity to build AI tools and automate processes for efficiency.
- Why this job: Make a real impact in a fast-paced environment with minimal bureaucracy.
- Qualifications: Experience in DTC eCommerce and hands-on paid acquisition across Meta and Google.
The predicted salary is between 162000 - 198000 $ per year.
- Performance Marketing Manager - Paid Media & CRO (DTC e Commerce)
- Hands-on paid acquisition experience across Meta and Google
- Experience in DTC e Commerce
- You've automated parts of your own job and were glad to see it go
- Hybrid role, offices based in Rowville
- Direct line to the founder and GM, no team or agency to manage
WHO WE ARE
We're an Australian D2C group building products that cut household waste and single-use plastic, across sustainability, health and everyday consumables.
We've got brands live in market today and more in the pipeline.
We're deliberately small and AI-first by design, which means less headcount, less bureaucracy, and more of the budget and credit landing with the people actually doing the work.
We don't believe in reinventing the wheel for the sake of it.
If someone else has already cracked the problem in front of us, better funded, better resourced, further down the road, we'd rather study what they did and adapt it fast than burn six months proving we can do it "our way." That means you'll spend your time on the work that actually moves numbers, not on process for its own sake.
We move fast, back good evidence over seniority, and give people real scope to make calls and see them through.
THE ROLE
This is a hands-on performance marketing role, in the accounts and in the numbers, working directly with the founder and GM with no layer in between.
You'll own paid acquisition end to end, build a live test backlog from competitor and out-of-category benchmarking, ship onsite tests with our developer, and build the AI tooling that makes the next round of work faster for the whole team.
You'll run and scale paid acquisition across Meta and Google, hands-on in the accounts.
You'll benchmark competitors and out-of-category examples, from global e Com to health, supplements and wellness subscription brands, and turn what you find into specific, testable hypotheses.
You'll maintain a live, ranked test backlog covering offers, landing pages, checkout, creative angles and funnels, and run it on a weekly cadence.
You'll build and ship onsite tests with our developer, and read the results honestly.
You'll build AI tooling and automations that make the next round of work faster, then hand them over so the whole team can use them.
And you'll report on the numbers that matter: blended CAC by product, MER, contribution margin, cohort payback and subscription attach.
- WHAT YOU'LL NEED
- Experience in paid acquisition in DTC e Commerce
- Hands-on implementation experience across Paid Search and Paid Social
- Experience automating parts of your own job away
- You want scope and speed more than title and team
- #J-18808-Ljbffr
Performance Marketing Manager employer: Searchability
Join a leading performance marketing agency in Sydney that champions creativity and strategy, offering a dynamic hybrid work environment. With a strong focus on employee growth and collaboration, we empower our team to drive impactful campaigns for top Australian brands while enjoying the benefits of a supportive culture that values innovation and measurable results.
