At a Glance
- Tasks: Lead digital strategy and performance for a key client account in paid social and programmatic.
- Company: Independent media agency focused on collaboration and meaningful outcomes.
- Benefits: Competitive salary up to $125K, hands-on environment, and growth opportunities.
- Other info: Opportunity to mentor and lead a digital team while driving campaign success.
- Why this job: Make an impact with fresh thinking and direct client partnerships in a dynamic setting.
- Qualifications: Expertise in paid social, programmatic advertising, and strong client relationship skills.
The predicted salary is between 112500 - 137500 $ per year.
Lead digital strategy and performance across one key client account with strong expertise across paid social, programmatic and digital strategy.
WHO WE ARE
We are working with an independent media agency with a hands-on approach to media strategy, planning and buying. With a focus on strong client partnerships and delivering meaningful outcomes, the team values fresh thinking, collaboration and a more personal approach to media. As an independent agency, they offer an environment where people can take ownership, make an impact and grow without the layers of bureaucracy often found in larger networks.
WHAT YOU WILL BE DOING
As Digital Director, you will lead digital strategy and campaign performance across one key client account, with a strong focus on paid social and programmatic media. You will own the digital direction from strategy through to execution, bringing together channel expertise, audience insights and performance data to deliver effective, integrated campaigns. Working closely with the client and internal activation teams, you will identify opportunities to improve performance, refine media strategies and drive continuous optimisation across platforms including Meta, DV360 and CM360. Combining strategic leadership with a strong understanding of hands-on media activation, you will guide campaign planning, performance analysis and investment decisions while building trusted client relationships. You will be the go-to digital lead for the account, translating campaign insights into clear recommendations and ensuring paid social and programmatic activity aligns with broader client objectives.
YOU WILL NEED
- Experience across Paid Social and Programmatic
- Strong expertise across paid social and programmatic advertising
- Experience developing and executing digital strategies aligned with client objectives
- Strong understanding of digital performance metrics, campaign optimisation and reporting
- Proven ability to build and maintain senior client relationships
- Confident communication and presentation skills, translating data into clear strategic recommendations
- Ability to manage digital strategy and delivery across a key client account
IT'S NICE TO HAVE
- Experience leading or mentoring digital team members
- Experience across major advertising platforms, including Meta, DV360 and The Trade Desk
- Experience identifying opportunities to improve campaign performance and grow existing client relationships
Digital Director in Melbourne employer: Searchability
Join a leading performance marketing agency in Sydney that champions creativity and strategy, offering a dynamic hybrid work environment. With a strong focus on employee growth and collaboration, we empower our team to drive impactful campaigns for top Australian brands while enjoying the benefits of a supportive culture that values innovation and measurable results.
