Creative Content & AI Marketing Specialist
This is a part-time role, working 3 days per week, and a hands-on position for someone who can turn ideas into scroll-stopping content - visual and written - that grows our audience, strengthens our brand and drives online sales. You'll need a sharp eye for design, a genuine understanding of women's fashion, and the confidence to use AI tools to produce high-quality marketing assets efficiently.
This is a part-time role, working 3 days per week, and a hands-on position for someone who can turn ideas into scroll-stopping content - visual and written - that grows our audience, strengthens our brand and drives online sales. You'll need a sharp eye for design, a genuine understanding of women's fashion, and the confidence to use AI tools to produce high-quality marketing assets efficiently.
About the Role
This is a part-time role, working 3 days per week, and a hands-on position for someone who can turn ideas into scroll-stopping content - visual and written - that grows our audience, strengthens our brand and drives online sales. You'll need a sharp eye for design, a genuine understanding of women's fashion, and the confidence to use AI tools to produce high-quality marketing assets efficiently.
What You'll Be Doing Creative Content
- Producing engaging visual and written content for social media
- Creating Instagram posts, Reels, Stories and TikTok content
- Developing concepts for seasonal launches and campaigns
- Designing graphics, video edits and lifestyle imagery aligned with our brand aesthetic
- Keeping our visual identity consistent across all digital platforms
Email Marketing (EDMs)
- Designing and building weekly EDM campaigns
- Writing engaging copy and subject lines
- Building promotional and automated email flows
- Reviewing campaign performance and refining future sends
AI-Assisted Content Creation
- Using AI tools to generate marketing imagery, graphics and campaign concepts
- Producing AI-assisted lifestyle imagery and creative assets
- Drafting AI-generated copy that stays true to our brand voice
- Keeping across emerging AI tools and suggesting ways they can boost our creativity and efficiency
Social Media Management
- Planning and managing the content calendar
- Scheduling and publishing across multiple platforms
- Engaging with our online community
- Spotting trends and growth opportunities
E-commerce Support
- Creating website banners and promotional graphics
- Supporting product launches
- Optimising product descriptions and online merchandising
- Contributing creative for digital advertising
Analytics & Reporting
- Tracking social media growth and engagement
- Monitoring EDM performance
- Measuring content effectiveness
- Delivering monthly reports with recommendations
What You'll Bring Essential
- 3+ years' experience in digital marketing or content creation
- Strong graphic design skills
- Experience creating content for fashion or lifestyle brands
- Excellent copywriting ability
- Experience with Klaviyo, Shopify or similar e-commerce platforms
- Solid understanding of Instagram, Facebook and TikTok
- Strong photography and video editing skills
- Excellent organisation and the ability to juggle multiple deadlines
AI Skills
- Hands-on experience with ChatGPT, Midjourney, Adobe Firefly or similar AI platforms
- Ability to write effective AI prompts
- Understanding of how AI can streamline and enhance creative workflows
- A genuine interest in staying ahead of emerging AI technology
Software
- Adobe Creative Suite
- Canva
- Shopify
- Klaviyo
- Meta Business Suite
- CapCut or Premiere Pro
- AI platforms such as ChatGPT, Midjourney, Adobe Firefly, Runway or Kling
You'll Thrive in This Role If You:
- Have exceptional aesthetic judgement
- Love women's fashion and understand our customer
- Are proactive and full of ideas
- Are highly organised and self-motivated
- Enjoy the pace of a fast-moving, entrepreneurial business
- Love experimenting with new technology
- Can take a concept from idea to finished asset with minimal direction
