Overview
Our client, a leading global technology and financial services organisation, is seeking an experienced Senior Lifecycle Manager to join their Marketing team on a contract basis.
This is a senior, strategy-led role with real ownership; you'll be responsible for the end-to-end CRM & Lifecycle strategy across Australia, New Zealand and the UK, while also building the playbook for a global churn strategy. You'll lead and coach a team, influence across product, engineering, analytics and creative, and operate as a trusted advisor on all things CRM.
What you'll do
- Own the end-to-end ANZ + UK CRM & Lifecycle strategy and be accountable for the team hitting lifecycle OKRs
- Build and lead the playbook for a global churn strategy
- Design, introduce and continuously improve CRM & Lifecycle journeys to maximise impact
- Lead a rigorous A/B testing and experimentation agenda across ANZ + UK lifecycle channels
- Use data and insights to continually optimise strategy, tactics and growth performance
- Manage, coach and develop direct reports to perform against team OKRs
- Build strong cross-functional relationships across marketing, product, engineering, legal, analytics and creative
- Understand ANZ and UK consumers to identify growth and optimisation opportunities
- Collaborate and share ideas with the global lifecycle team
What you bring
- 6+ years' experience in CRM or data-driven marketing
- Proven track record delivering CRM strategies that drive performance and hit KPIs
- Deep understanding of segmentation, personalisation and using data to scale CRM programs
- Experience leading and coaching teams
- Strong ability to think strategically and analytically, with a customer-first mindset
- Proven ability to influence and build relationships across cross-functional teams
- Comfortable working with large datasets and identifying actionable trends
- Experience building and executing experimentation and A/B testing roadmaps
- Background in fintech, retail or a high-growth digital environment
- Exposure to global or multi-market CRM strategies
- Bachelor's degree in Marketing, Commerce or a related discipline
Who you are
- A strategic thinker who can also roll up their sleeves and execute
- Data-driven, commercially minded and results-focused
- A creative and empathetic leader who always puts the customer first
- Confident influencing senior stakeholders and cross-functional teams
- Energised by building new processes, playbooks and ways of working
Why apply?
- Own a genuinely senior, strategy-defining CRM role across three markets
- Build something lasting including a global churn playbook
- Work within a high-performing global lifecycle team at one of the world's leading payments platforms
If you're interested in this opportunity, please click the appropriate link to apply.
For a confidential discussion, contact Michael Hammond on 0437 671 187
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Senior Marketing Lifecycle Manager in Melbourne employer: Salt
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